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Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago,
as their customers have shown great interest in receiving promotions via text. However,
NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
Suggested Answer: B
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11 comments · newest first
DE
Deandrea
12 months ago
A multiplier for SMS based on country? That's wild!
KA
Kanisha
12 months ago
I doubt the subscriber base alone would cause such high usage.
RU
Ruthann
12 months ago
Wait, does each email really count as five messages? That seems excessive!
TE
Tegan
1 year ago
Totally agree, that sounds like a likely issue!
MA
Malika
1 year ago
I heard MobilePush can eat up Super Messages if not set right.
BU
Buddy
1 year ago
I feel like the subscriber base location could play a role, but I don't know if that's the main reason for the high utilization.
GA
Garry
1 year ago
I think I saw a practice question about how email can affect message counts, but I can't recall the details.
AU
Audry
1 year ago
I remember something about MobilePush possibly using Super Messages, but I'm not entirely sure if it applies here.
ES
Estrella
1 year ago
I vaguely remember something about multipliers for SMS based on countries, which might explain the usage, but I need to double-check that.
CL
Clay
1 year ago
This seems like a straightforward question about the importance of the Innovation and Planning Iteration. I'll review the options carefully and choose the one that best describes the potential consequences of not having this iteration.
FR
France
1 year ago
This one seems pretty straightforward. I'm going to go with Checklists - that's the tool a BA would use to verify requirements and designs.