PeopleCert Exam ITIL-DSV Topic 1 Question 26 Discussion

Customers who love to eat organic food represent a market segment based on their lifestyle, beliefs, and values. This segmentation falls under the psychographic market category.

Psychographic Market Category:

Psychographic segmentation divides the market based on lifestyle, values, attitudes, and personality traits. Consumers who prefer organic food typically share specific values and lifestyles related to health, environmental consciousness, and sustainability, making this a psychographic segmentation.

Incorrect Options:

A: Behavioral market category focuses on consumer behavior, such as buying habits, usage, and decision-making processes, rather than values and lifestyles.

B: Geographic market category segments the market based on location, such as regions, cities, or countries.

D: Demographic market category segments the market based on variables like age, gender, income, and education.