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NCMA CPCM Exam - Topic 6 Question 8 Discussion

Posted by Sheridan on May 05, 2022 at 03:56 AM

In presale activity, what is the tool used to convert determination of customer needs input into customer-focused sales plan output?

Suggested Answer: B

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11 comments · newest first
VA
Vannessa 11 months ago
I agree with B, it's all about understanding the market!
LA
Laurel 12 months ago
Wait, are we sure it's not D? Seems like a stretch.
AN
Antione 12 months ago
C is just for promotion, not planning.
CR
Cristal 12 months ago
I think A could also be relevant, but not as much.
GA
Gabriele 1 year ago
Definitely B, market research is key!
IV
Ivette 1 year ago
I’m leaning towards market research too, but I feel like risk assessment could also play a role in understanding customer needs.
LE
Leatha 1 year ago
Advertising seems off for this question; it’s more about promoting than planning based on customer needs.
IL
Iluminada 1 year ago
I remember practicing a question about competitive analysis reports, but I don't think that's the right tool for this scenario.
CL
Clay 1 year ago
I think the answer might be market research since it helps in understanding customer needs, but I'm not completely sure.
BE
Benton 1 year ago
Okay, let's see. I know the rules for defining a clearing variant have to do with things like amount, reversal, and grouping. I'll try to apply that knowledge here.
FI
Fidelia 1 year ago
Publication lists allow you to build dynamic content rules by subscriber type, so I think the correct answer is C.
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