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  • MB-220: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant

Microsoft MB-220 Exam Questions

Status: RETIRED
Exam Name: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant
Exam Code: MB-220
Related Certification(s):
  • Microsoft Dynamics 365 Certifications
  • Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate Certifications
Certification Provider: Microsoft
Number of MB-220 practice questions in our database: 248 (updated: 16-01-2025)
Expected MB-220 Exam Topics, as suggested by Microsoft :
  • Topic 1: Configure marketing applications: This section covers configuring marketing tools within Dynamics 365 setup and optimizing their functionality.
  • Topic 2: Manage segments and lists: This section is about organizing specific audiences to run efficient marketing campaigns.
  • Topic 3: Create and manage marketing forms and pages: This section details the design of online pages and forms to effectively engage customers and increase leads.
  • Topic 4: Manage leads, contacts, and accounts: After attaining leads, this section addresses building strong relations with clients through data related to lead generation, management of contacts, and organization of accounts.
  • Topic 5: Create and manage marketing email messages: This section is about managing and writing emails to enhance the effectiveness of campaigns.
  • Topic 6: Manage customer journeys: This section focuses on administering communication with customers to improve engagement and meaningful insights.
  • Topic 7: Manage events and webinars: This section is about planning, supporting, and executing online or physical webinars to achieve marketing goals.
  • Topic 8: Configure Dynamics 365 Customer Voice: The section covers configuring the Dynamics 365 environment for Customer Voice that allows collecting their feedback and valuable insights.
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Werner

7 months ago
I recently cleared the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam, and Pass4Success practice questions were a big help. One challenging question was about managing customer journeys. It asked how to set up a journey to send a follow-up email after a webinar. I wasn't entirely sure of the steps, but I got through it.
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Garry

9 months ago
Pass4Success's practice tests were a game-changer. Passed the Dynamics 365 Customer Insights exam with confidence.
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Luis

9 months ago
Just passed the exam! Be prepared for questions on marketing asset management. Understand how to organize and utilize different types of assets.
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Luis

9 months ago
Know how to set up and use Customer Voice surveys in marketing contexts. Understand integration with customer journeys and data analysis.
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Marge

10 months ago
Thanks to Pass4Success, I aced the Microsoft Dynamics 365 exam. Their questions were invaluable.
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Sheridan

10 months ago
The exam covers marketing list management. Understand how to create, update, and use marketing lists in various marketing activities.
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Pearly

10 months ago
Pass4Success materials were spot on! Be ready for questions on marketing budgets and financial planning within Dynamics 365 Marketing.
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Nelida

11 months ago
Focus on understanding the marketing-sales collaboration features. Know how to qualify and share leads between Marketing and Sales teams.
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Dawne

11 months ago
Cleared the Dynamics 365 Journeys exam with Pass4Success's help. Their materials were spot-on.
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Elfriede

11 months ago
The exam tests knowledge of customer journey insights. Be familiar with analyzing journey performance and optimizing based on data.
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Queen

12 months ago
Expect questions on A/B testing in email marketing. Study how to set up tests, interpret results, and apply findings to improve campaigns.
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Truman

1 year ago
Pass4Success made studying for the Dynamics 365 Customer Insights exam efficient and effective. Passed easily!
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Freeman

1 year ago
Just passed! Thanks Pass4Success! Know how to set up and manage marketing calendars. Understand different views and how to schedule activities.
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Aleisha

1 year ago
The exam covers integration with other Dynamics 365 apps. Understand how Marketing interacts with Sales and Customer Service modules.
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Cecily

1 year ago
Passed the Microsoft exam thanks to Pass4Success. Their questions were right on target.
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Stephania

1 year ago
Be prepared to answer questions about compliance and data protection in marketing activities. Know GDPR requirements and double opt-in processes.
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Lettie

1 year ago
Exam includes questions on marketing analytics and insights. Study how to interpret key performance indicators and create custom dashboards.
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Hannah

1 year ago
Grateful for Pass4Success! Their practice tests were crucial for my Dynamics 365 Journeys certification.
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Jerry

1 year ago
Pass4Success really helped me prepare quickly. Focus on understanding customer profiles and how to enrich them with data from various sources.
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Novella

1 year ago
Excited to have passed the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam! The Pass4Success practice questions were very helpful. There was a question about creating and managing marketing emails, specifically how to personalize email content based on customer data. I wasn't sure of the exact method, but I managed to pass.
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Rolande

1 year ago
The exam tests your knowledge of segmentation in Customer Insights. Be familiar with creating and managing segments based on different criteria.
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Bobbye

1 year ago
Pass4Success helped me ace the Dynamics 365 Customer Insights exam in record time. Highly recommend!
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Carma

1 year ago
Successfully cleared the exam! Pay attention to marketing forms and pages. Know how to create, customize, and embed them in various scenarios.
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Lashon

1 year ago
I passed the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam, and the Pass4Success practice questions were a great resource. One tricky question was about configuring Dynamics 365 Customer Voice. It asked how to create a survey and link it to a customer journey. I wasn't entirely confident in my answer, but I still passed.
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Mitzie

1 year ago
Heads up! Expect questions on event management in Dynamics 365 Marketing. Understand the process of creating and managing events, including registration and follow-ups.
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Donte

1 year ago
Couldn't have passed without Pass4Success. Their questions were nearly identical to the real exam.
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Vincenza

1 year ago
Just passed the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam! The Pass4Success practice questions were invaluable. There was a question about managing events and webinars, specifically how to set up a registration page for an event. I wasn't sure of the exact configuration, but I got through it.
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Benedict

1 year ago
Thanks to Pass4Success for the excellent prep materials! The exam covers lead scoring models extensively. Study the criteria and actions involved in lead scoring.
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Rachael

1 year ago
I successfully passed the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam, and Pass4Success practice questions were a big help. One question that puzzled me was about creating and managing marketing forms and pages. It asked how to embed a form on a website. I wasn't certain of the exact steps, but I still passed.
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Youlanda

1 year ago
Exam tip: Know how to set up and configure email templates in Dynamics 365 Marketing. Practice creating responsive designs and personalized content.
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Marla

1 year ago
Tough exam, but Pass4Success materials were a lifesaver. Passed with flying colors!
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Lindsey

1 year ago
Thrilled to have passed the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam! The Pass4Success practice questions were spot on. There was a question about managing leads, contacts, and accounts, specifically how to merge duplicate contacts. I wasn't entirely sure of the process, but I managed to pass.
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Marica

1 year ago
Just passed the Microsoft Dynamics 365 Customer Insights (Journeys) exam! Be prepared for questions on creating and managing customer journeys. Focus on understanding the journey designer and its components.
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Arminda

1 year ago
I passed the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam, thanks to Pass4Success practice questions. One challenging question was about managing segments and lists. It asked how to create a dynamic segment based on customer behavior data. I was unsure of the exact criteria to use, but I got through it.
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Erasmo

2 years ago
Nailed the Microsoft Dynamics 365 Journeys exam. Pass4Success made prep a breeze!
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Mabel

2 years ago
Excellent advice. Congratulations again on passing!
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Lashonda

2 years ago
Just cleared the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam! The Pass4Success practice questions were a lifesaver. There was a tricky question about configuring marketing applications, specifically how to integrate Dynamics 365 with a third-party email service. I wasn't confident in my answer, but I still passed.
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Gladis

2 years ago
Thank you! One last tip: focus on understanding customer lifecycle management within Customer Insights. It's a core concept that ties everything together.
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Leigha

2 years ago
I recently passed the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam, and I must say, the Pass4Success practice questions were incredibly helpful. One question that stumped me was about configuring customer journeys. It asked how to set up a journey to trigger an email when a customer completes a purchase. I wasn't entirely sure of the steps, but I managed to pass the exam.
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Marget

2 years ago
Just passed the Dynamics 365 Customer Insights exam! Thanks Pass4Success for the spot-on practice questions.
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Henriette

2 years ago
Passing the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam was a great achievement for me, and I attribute my success to the practice questions provided by Pass4Success. Configuring marketing applications and managing segments and lists were crucial topics that helped me during the exam. One question that I found challenging was related to running efficient marketing campaigns by organizing specific audiences. Despite my initial uncertainty, I was able to answer the question correctly and pass the exam.
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Howard

2 years ago
Passed the Customer Insights (Journeys) exam with flying colors! Pay attention to segmentation and audience management questions. You may need to create complex segments using various data sources. Review segment types and targeting criteria. Grateful to Pass4Success for providing relevant practice materials that made my preparation efficient!
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Percy

2 years ago
My exam experience for the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam was a success, thanks to Pass4Success practice questions. Managing segments and lists for organizing specific audiences for marketing campaigns was a key topic that I focused on during my preparation. One question that I remember from the exam was about optimizing the functionality of marketing tools within Dynamics 365 setup. It was a tricky question, but I managed to answer it correctly and pass the exam.
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Delsie

2 years ago
Successfully cleared the exam! Watch out for questions on real-time marketing capabilities. Expect to analyze use cases and recommend appropriate real-time marketing features. Brush up on event triggers and personalization options. Pass4Success's exam dumps were a lifesaver, covering all the crucial topics!
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Cheryll

2 years ago
Just passed the Dynamics 365 Customer Insights (Journeys) exam! Expect questions on configuring customer journeys and segments. Be prepared to identify the best tools for specific marketing scenarios. Study event management and integration with other D365 apps. Thanks to Pass4Success for the spot-on practice questions that helped me prepare quickly!
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Remedios

2 years ago
I recently passed the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam with the help of Pass4Success practice questions. The exam was challenging, but I felt well-prepared thanks to the practice questions. One question that stood out to me was related to configuring marketing applications within Dynamics 365 setup. I wasn't completely sure of the answer, but I trusted my instincts and ended up passing the exam.
upvoted 0 times
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Shantay

2 years ago
Just passed the Microsoft Dynamics 365 Customer Insights (Journeys) exam! Be ready for questions on customer journey orchestration. You might encounter scenario-based problems where you need to design a multi-step journey. Study the different journey types and triggers. Thanks to Pass4Success for the spot-on practice questions that helped me prepare quickly!
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Free Microsoft MB-220 Exam Actual Questions

Note: Premium Questions for MB-220 were last updated On 16-01-2025 (see below)

Question #1

You are setting up a small workshop event. The event will have one session and one speaker.

After you create the event, session and speaker engagement record, you want to publish the event to the event portal.

How should you publish the event?

Reveal Solution Hide Solution
Correct Answer: D

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal

Question #2

You are deploying Dynamics 365 Customer Insights - Journeys. You need to update the settings within the preference center. What is available for configuration in the preference center?

Reveal Solution Hide Solution
Correct Answer: B

Question #3

Your marketing department works with an audience acquisition firm to invite attendees to marketing webinars.

The audience acquisition firm displays statistics related to attendees on a dashboard on its partner portal. The Chief Marketing Officer for your company asks you to add a link to this dashboard directly to the navigation for your Dynamics 365 Customer Insights - Journeys app.

You need to select the appropriate subarea content type

Which subarea content type should you select in the sitemap?

Reveal Solution Hide Solution
Correct Answer: C

Question #4

You work for a non-profit organization where donations are registered and managed within the same Microsoft Power Apps environment where Dynamics 365 Customer Insights - Journeys is enabled and used. The donation table has a direct link to a contact record. When people cancel a donation, a reason is added through an option list.

When a donation is cancelled and becomes deactivated, the donation team wants to trigger a real-time journey to send a confirmation and call-to-action for a single donation. To accomplish this, you work with the donation team and create the journey and a Microsoft Dataverse trigger for the donation table. However, there are some cancellation reasons that are NOT applicable and should NOT be included in the journey.

You need to ensure that certain cancellation reasons are excluded and do NOT start a customer journey.

What should you do?

Reveal Solution Hide Solution
Correct Answer: A

Question #5

In preparing for going live with your customer journey you select ''Check for Errors'' in the command bar.

Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Reveal Solution Hide Solution
Correct Answer: A, B, C

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-create-automated-campaigns

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