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Microsoft MB-220 Exam

Certification Provider: Microsoft
Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
Number of questions in our database: 144
Exam Version: Mar. 21, 2023
MB-220 Exam Official Topics:
  • Topic 1: configure dynamic segments using Designer, Flow, or Query/ create market segments
  • Topic 2: combine segments using union, exclude, or intersect logic/ determine segment type
  • Topic 3: determine usage scenarios for subscription lists/ create a segment based on a subscription list
  • Topic 4: create and manage subscription center/ add a subscription list or lists to a form/ create a subscription list determine which marketing form type to use/ create a marketing form using a template/ determine form requirements and limitations
  • Topic 5: determine which marketing page type to use/ Create and manage marketing pages/ create a marketing page using a template
  • Topic 6: create and manage leads and lead segments through parent contacts/accounts/ synchronize leads from LinkedIn by using the LinkedIn connector
  • Topic 7: create explicit and implicit scoring conditions/ create leads manually or automatically/ create and manage lead scoring models
  • Topic 8: create and manage leads and lead segments through parent contacts/accounts/ synchronize leads from LinkedIn by using the LinkedIn connector
  • Topic 9: create explicit and implicit scoring conditions/ create and manage lead scoring models/ create leads manually or automatically
  • Topic 10: Create and assess sales readiness/ create compound conditions/ set up condition models
  • Topic 11: add dynamic content to email messages/ integrate marketing pages with marketing emails/ Publish and manage email messages
  • Topic 12: validate and publish messages/ define mandatory fields/ preview and test messages

Free Microsoft MB-220 Exam Actual Questions

The questions for MB-220 were last updated On Mar. 21, 2023

Question #1

You are creating a customer survey and you want to get good responses.

You need to analyze the responses to provide actions to best suit your organization.

Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

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Question #2

You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso is expanding to other countries/regions and you need to translate one of your English surveys into French.

Which step should you take to translate the survey so that all of your existing segments and journeys remain intact?

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Question #3

You are a marketing analyst at Contoso, Ltd. The sales manager wants to utilize a real-time survey embedded in a web page to feed data into customer records. The survey manager would like to distribute the survey through email.

You need to ensure that when the user opens the survey it loads within the corporate website. In the survey, you go to Send and then Embed Survey.

What should you do next to embed your survey?

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Question #4

You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso is expanding to other countries/regions and you need to translate one of your English surveys into French.

Which step should you take to translate the survey so that all of your existing segments and journeys remain intact?

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Question #5

You need to set up a behavioral lead scoring model to identify leads who are sales ready.

You set your sales ready lead score to 50. Now you want to use the grading system to show which leads are Good, Average or Poor.

Which two grading models should you use? Each correct answer presents a complete solution.

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Correct Answer: A, B


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