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Your company plans to use an AI-powered solution to analyze customer feedback for insights related to future product designs. You need to mitigate the privacy risks associated with the solution. What is the best approach to achieve the goal? Select the BEST answer.
The strongest privacy risk mitigation for analyzing customer feedback is to minimize personal data exposure while preserving the analytical value of the text. A is best because anonymizing (or de-identifying) the dataset removes direct identifiers (names, emails, phone numbers, addresses, account IDs) and reduces the likelihood of privacy breaches, unauthorized re-identification, or inadvertent leakage in model outputs. This aligns with privacy-by-design and the general principle of data minimization: only retain the information necessary for the business purpose.
B is usually impractical and undermines business value and auditability; organizations often need retention windows for validation, traceability, and improvement. C is not the best privacy mitigation: keeping data attributable to individuals increases privacy exposure; while deletion-on-request is important for compliance, it's not the primary mechanism to reduce privacy risk during analysis. D is explicitly poor practice; privacy reviews should occur throughout the lifecycle (requirements, design, data acquisition, testing, deployment, monitoring), not only at the end. Therefore, anonymizing/removing PII at the source is the best first-line approach.
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