Free Marketo MCE Exam Dumps and MCE Exam Questions

Question No: 1

MultipleChoice

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

Options

AAdd to SFDC Campaign

BAdd to Engagement Program

CAdd to Nurture Stream

DAdd to Trash

Question No: 2

MultipleChoice

A lead's score changes to 100, and the marketing manager wants two actions to occur immediately:

Send an email to the lead owner

Create an Interesting Moment

What should be done to ensure this?

Options

ASet up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Alert' and 'Interesting Moment' Steps in the Flow

BSet up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Alert' and 'Interesting Moment' Steps in the Flow

CSet up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Email' and 'Interesting Moment' Steps in the Flow

DSet up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Email' and 'Interesting Moment' Steps in the Flow

Question No: 3

MultipleChoice

The following token is added to the text of an email: {{lead.First Name:default=there}}.

What is the purpose of the text '':default=there''?

Options

ATo avoid an error message from showing if the field Company is empty

BTo display ''there'' in the email if the field First Name is empty

CTo avoid an error message from showing if the field First Name is empty

DTo populate the first name field with ''there'' if the field First Name is empty