I'm not sure about the 'need to train testers' one. Isn't that a given for any new technology? What's next, 'organizations should be aware that they need to buy computers'?
The cost of maintaining test scripts is definitely a big one. I've seen projects struggle with that in the past. And coverage measurements can be tricky too.
Hmm, I think the lack of a good process as a baseline and the need to train testers are the two most significant pitfalls. Having a solid foundation is crucial for successful test automation.
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