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iSQI Exam CPUX-F Topic 4 Question 66 Discussion

Actual exam question for iSQI's CPUX-F exam
Question #: 66
Topic #: 4
[All CPUX-F Questions]

Which one of the following methods is NOT suitable for determining the context of use of a cash machine?

Show Suggested Answer Hide Answer
Suggested Answer: A

Interviews should focus on gathering information about the current context of use rather than the interactive system itself. They should be done contextually. A contextual interview takes place at the location where the user's interaction with the interactive system usually takes place, for example the user's workplace, their home or in a shop. An ordinary interview takes place in a neutral environment, for example in a meeting room.

During a contextual interview, the interviewer treats the interviewee as the master while the interviewer is the humble apprentice (master-apprentice model). The interviewer asks because they sincerely want to learn -not because they want to demonstrate their knowledge. The interviewer should use open and neutral interview questions rather than closed and leading questions to avoid biasing the interviewee.

The interviewer should rely on an interview checklist to ensure that all relevant topics are addressed, rather than using it to control or steer the interview.

The outcome of this activity is a description of the context of use. The context of use has five components: Users (people who interact with the interactive system), Goals (what users want to achieve), Tasks (what users do to achieve their goals), Environment (where the interaction takes place), and Resources (the means required to perform the task).


Contribute your Thoughts:

Dulce
1 months ago
I'm going with option E as the odd one out. Usability testing with competitors' machines is more about feature comparison than understanding your own users' real-world experience.
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Clorinda
1 days ago
I agree, we should focus on our own users' experiences rather than comparing features with competitors.
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Silva
13 days ago
Yeah, usability tests with competitors don't really help us understand our own users' needs.
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Joana
21 days ago
I think option E is the odd one out too. It's more about the competition than our own users.
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Matilda
1 months ago
Haha, I bet the folks who designed those ancient cash machines back in the day never imagined we'd be debating the best way to study user context. Times sure have changed!
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My
2 months ago
Ah, I see what they're getting at. Option E is more about benchmarking your machine against others, not actually understanding your own users' needs and behaviors.
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Jestine
9 days ago
F) Conduct focus groups regarding user needs for future cash machines
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Dudley
11 days ago
D) Observe users while they are using a current cash machine
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Karl
13 days ago
C) Interview users of a current cash machine
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Jaclyn
18 days ago
B) Interview front-line bank clerks
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Billy
27 days ago
A) Present the idea of the new cash machine to representative bank customers
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Julio
2 months ago
I think option E is not suitable for determining the context of use of a cash machine. Observing competitors' cash machines won't give you insights into how your own customers use your machine.
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Golda
3 days ago
Presenting the idea of the new cash machine to representative bank customers seems like a good way to gather feedback.
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Tandra
5 days ago
Conducting usability tests with cash machines from competitors could still provide some valuable insights.
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Trinidad
1 months ago
I think interviewing front-line bank clerks would be more beneficial in understanding the context of use.
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Gerald
1 months ago
I agree, observing competitors' cash machines may not provide relevant information.
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Lynda
2 months ago
But what about option B? Interviewing front-line bank clerks could also give valuable insights.
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Leah
2 months ago
I agree with Claudio, conducting usability tests with competitors' cash machines may not provide accurate context.
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Claudio
2 months ago
I think option E is not suitable.
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