A DDoS attack renders the customer's cloud inaccessible for 24 hours, resulting in millions in lost sales is an example of financial business impact. Financial business impact refers to the extent of damage or harm that a threat can cause to the financial objectives and performance of the organization, such as revenue, profit, cash flow, or market share. A DDoS attack can cause a significant financial business impact by disrupting the normal operations and transactions of the organization, leading to loss of sales, customers, contracts, or opportunities. According to a report byKaspersky, the average cost of a DDoS attack for small and medium-sized businesses (SMBs) was $123,000 in 2019, while for enterprises it was $2.3 million.1Therefore, it is important for organizations to implement appropriate security measures and contingency plans to prevent or mitigate the effects of a DDoS attack.Reference:= The Future of Finance and the Global Economy: Facing Global ... - IMF2; Kaspersky: Cost of a DDoS Attack1