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Isaca AAIA Exam - Topic 3 Question 2 Discussion

A retail organization uses an AI model to analyze customers' purchase history in order to offer personalized discounts. Which of the following practices represents the MOST ethical use of customer data?
A) Utilizing customer purchase data only after obtaining explicit consent and allowing customers to opt out
B) Retaining and analyzing all available customer data to ensure unbiased recommendations
C) Providing the public with access to review and audit the data set of collected customer information
D) Sharing customer purchase data with third-party vendors to improve advertising and communication

Isaca AAIA Exam - Topic 3 Question 2 Discussion

Actual exam question for Isaca's AAIA exam
Question #: 2
Topic #: 3
[All AAIA Questions]

A retail organization uses an AI model to analyze customers' purchase history in order to offer personalized discounts. Which of the following practices represents the MOST ethical use of customer data?

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Suggested Answer: A

by Eun at Jul 04, 2025, 06:54 AM

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Mohammad
7 months ago
Wait, can we really trust companies to handle our data ethically?
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Alyssa
7 months ago
B seems reasonable, but is it really unbiased?
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Tammy
7 months ago
C is a great idea, transparency matters!
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Eden
7 months ago
D sounds shady, why share data with third parties?
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Whitley
8 months ago
Gotta go with A, consent is key!
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Yolando
8 months ago
Sharing data with third parties seems risky, but I think some companies do it to enhance their services. I guess D might not be ethical.
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Gladis
8 months ago
I feel like option C could be a good practice, but I'm not sure how practical it is for companies to allow public audits of their data.
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Delmy
8 months ago
I'm not entirely sure, but I think retaining all data for unbiased recommendations could lead to privacy issues, so maybe B isn't right?
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Tamie
9 months ago
I remember we discussed the importance of consent in our ethics class, so I think option A is the best choice.
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Nobuko
9 months ago
I'm leaning towards option A. Explicit consent and the ability to opt out just seems like the safest and most respectful way to handle customer data, even if it's a bit more work for the company.
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Rima
9 months ago
Okay, let's see. I'd say the most ethical option is the one that gives customers the most control and transparency over their data. Providing public access to review the data set seems like it could help with that.
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Lina
9 months ago
Hmm, I'm a bit torn on this one. Obtaining consent is important, but I'm not sure if that's the only factor to consider. We should also think about how the data is being used and who has access to it.
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Rolande
9 months ago
This question seems pretty straightforward. I think the most ethical approach is to get explicit consent from customers and allow them to opt out of data collection.
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Jolene
11 months ago
I think option A is the best choice to protect customer privacy and trust.
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Wilburn
11 months ago
Haha, D is a big nope. Sharing customer data with third-parties? That's a recipe for disaster!
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Merissa
11 months ago
C is an interesting idea, but I'm not sure the public should have full access to customer data. That could raise its own privacy concerns.
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Gerald
11 months ago
I see your point, Andra, but respecting customer consent is crucial for ethical use of data.
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Andra
11 months ago
But what about option B? Analyzing all data could lead to better recommendations.
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Jolene
12 months ago
I agree with Gerald, customers should have control over their data.
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Junita
12 months ago
I agree, A is the way to go. Customers should have control over their data, not be forced into it.
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Laticia
11 months ago
I agree, A is the way to go. Customers should have control over their data, not be forced into it.
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Ariel
11 months ago
A) Utilizing customer purchase data only after obtaining explicit consent and allowing customers to opt out
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Gerald
1 year ago
I think the most ethical practice is option A.
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Jerrod
1 year ago
Option A seems the most ethical to me. Explicit consent and the ability to opt out are key to respecting customer privacy.
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Allene
11 months ago
I agree, obtaining explicit consent is crucial for ethical use of customer data.
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Louvenia
12 months ago
I think it's important for customers to have control over their data.
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Aide
12 months ago
I agree, option A shows respect for customer privacy and autonomy.
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