Okay, I know packages are a collection of related modules, so that's an easy one. But the other options are throwing me off a bit. I don't think I've seen the __name__ variable used with packages specifically. And those file extensions don't sound right to me. I'll just go with the package being a group of modules and hope for the best.
I'm leaning towards the transnational strategy as the best option. It allows the organization to balance global integration with local responsiveness, which seems important for a unique campaign across diverse markets.
Malcom
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