IMANET Exam CMA Topic 9 Question 111 Discussion

Actual exam question for IMANET's CMA exam

Question #: 111
Topic #: 9

[All CMA Questions]

The 5 Ms of the advertising process include

I . Mission

II . Money

Ill . Market sensing

IV . Mass marketing

V . Media

AI and III only.

Bl,ll1andVonly.

CII, IV, and V only.

DIII lll, IV, and V.

Show Suggested Answer

Suggested Answer: B

The advertising process maybe defined in terms of the 5 Ms: (1)The mission consists of sales and advertising objectives, (2)the money to be spent is stated in the budget, (3)the message to be communicated is crafted using a creative strategy, (4) the media are chosen to communicate the message, and (5) the measurement of communication and sales determines the effectiveness of the process.

by Ming at May 03, 2025, 10:06 AM

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Socorro

7 days ago

D) III, III, IV, and V? Really? What kind of exam is this, a comedy routine? I'm going with C) II, IV, and V. Keep it simple, folks.

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Malcom

15 days ago

Hmm, I'm not too sure about this one. I'll go with B) I, III, and V just to be safe. Who knows, maybe the exam writers are trying to trick us!

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Deandrea

18 days ago

I agree with Donte, because mission and market sensing are definitely part of the advertising process.

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Florinda

21 days ago

I think the correct answer is A) I and III only. The 5 Ms of advertising are all about the strategic process, not tactical elements like mass marketing or media.

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Gearldine

3 days ago

I agree, the 5 Ms of advertising are more about strategy and market sensing.

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Donte

29 days ago

I think the answer is A) I and III only.

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