IMANET Exam CMA Topic 9 Question 111 Discussion

Actual exam question for IMANET's CMA exam

Question #: 111
Topic #: 9

[All CMA Questions]

The 5 Ms of the advertising process include

I . Mission

II . Money

Ill . Market sensing

IV . Mass marketing

V . Media

AI and III only.

Bl,ll1andVonly.

CII, IV, and V only.

DIII lll, IV, and V.

Show Suggested Answer

Suggested Answer: B

The advertising process maybe defined in terms of the 5 Ms: (1)The mission consists of sales and advertising objectives, (2)the money to be spent is stated in the budget, (3)the message to be communicated is crafted using a creative strategy, (4) the media are chosen to communicate the message, and (5) the measurement of communication and sales determines the effectiveness of the process.

by Ming at May 03, 2025, 10:06 AM

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Leah

1 months ago

Wow, this exam is really 'advertising' its sense of humor, isn't it? I'll stick with A) I and III. Can't go wrong with the basics, right?

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Lazaro

11 days ago

I'm going with C) II, IV, and V. Let's see how it goes.

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Sharee

15 days ago

I think I'll go with B) l, III, and V. Covering all the bases.

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Oren

29 days ago

I agree, sticking with the basics is always a safe bet.

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Esteban

1 months ago

I think the answer is D) III, IV, and V because mass marketing is also important in advertising.

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Kris

1 months ago

I'm going to have to disagree with my fellow candidates. The answer is clearly A) I and III only. These are the core strategic elements of the advertising process. The rest are just supporting tactics.

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Chaya

19 days ago

I agree with you, but I believe the correct answer is A) I and III only. Mission and market sensing are the key components.

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Dottie

20 days ago

I think the answer is B) I, III, and V only. Market sensing and media are crucial in advertising.

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Josphine

1 months ago

I'm not sure, I think it might be C) II, IV, and V only.

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Socorro

2 months ago

D) III, III, IV, and V? Really? What kind of exam is this, a comedy routine? I'm going with C) II, IV, and V. Keep it simple, folks.

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Chaya

21 days ago

I'm going with A) I and III only. Let's see who's right.

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Matthew

1 months ago

No way, it's definitely C) II, IV, and V.

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Nakisha

1 months ago

I think the answer is B) I, III, and V only.

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Malcom

2 months ago

Hmm, I'm not too sure about this one. I'll go with B) I, III, and V just to be safe. Who knows, maybe the exam writers are trying to trick us!

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Carlton

29 days ago

I agree with you, I'll go with B) I, III, and V as well.

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Karima

1 months ago

I'm going with D) III, III, IV, and V.

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Tina

1 months ago

I'm not sure, I think it might be C) II, IV, and V.

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Laila

1 months ago

I think the correct answer is B) I, III, and V.

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Deandrea

2 months ago

I agree with Donte, because mission and market sensing are definitely part of the advertising process.

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Florinda

2 months ago

I think the correct answer is A) I and III only. The 5 Ms of advertising are all about the strategic process, not tactical elements like mass marketing or media.

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