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IMANET Exam CMA Topic 4 Question 91 Discussion

Actual exam question for IMANET's CMA exam
Question #: 91
Topic #: 4
[All CMA Questions]

What strategy induces intermediaries to promote and sell the firm's products?

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Suggested Answer: B

The cash flows of Plan A are discounted at 12%, the company's cost of capital for average risk projects. Plan B is evaluated with a lower cost of capital that reflects a greater risk of the cash outflow of the project. Thus, the cash flows of Plan B are discounted at 10% (12% --- 2%). the company's adjusted cost of capital for high risk projects. The net present value of each plan is the initial cost plus the present value of an annuity for 10 years at the appropriate rate multiplied times the annual operating cost.

The present value factors are found in the tools section of CMA Test Prep.

Plan A NPV = $10,000,000 + ($1,000,000 x 5.650)

Plan A NPV = $15,650,000

Plan B NPV = $5,000,000 + ($2,000,000 x 6.145)

Plan B NPV = $17,290,000

Plan A has a lower NPV and thus is the better project.


Contribute your Thoughts:

Johnna
3 days ago
I'm going with B. Push. Can't go wrong with a good old-fashioned push, right? Get those middlemen hyped and make those sales happen!
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Deeanna
5 days ago
That's a good point, but I still think Push is more effective in getting intermediaries to promote the products.
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Estrella
6 days ago
I disagree, I believe it's A) Pull because it attracts customers to the product.
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Bernadine
7 days ago
The push strategy seems like the obvious choice here. Gotta get those intermediaries to really push our products, you know?
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Deeanna
12 days ago
I think the answer is B) Push.
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