IMANET CMA Exam - Topic 4 Question 91 Discussion

Actual exam question for IMANET's CMA exam

Question #: 91
Topic #: 4

[All CMA Questions]

What strategy induces intermediaries to promote and sell the firm's products?

APull.

BPush.

CFocus.

DDifferentiation.

Show Suggested Answer

Suggested Answer: B

The cash flows of Plan A are discounted at 12%, the company's cost of capital for average risk projects. Plan B is evaluated with a lower cost of capital that reflects a greater risk of the cash outflow of the project. Thus, the cash flows of Plan B are discounted at 10% (12% --- 2%). the company's adjusted cost of capital for high risk projects. The net present value of each plan is the initial cost plus the present value of an annuity for 10 years at the appropriate rate multiplied times the annual operating cost.

The present value factors are found in the tools section of CMA Test Prep.

Plan A NPV = $10,000,000 + ($1,000,000 x 5.650)

Plan A NPV = $15,650,000

Plan B NPV = $5,000,000 + ($2,000,000 x 6.145)

Plan B NPV = $17,290,000

Plan A has a lower NPV and thus is the better project.

by Lorean at Jul 03, 2024, 11:09 AM

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Giuseppe

6 months ago

Surprised that differentiation isn't the answer here!

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Gregg

6 months ago

Push strategy gets the products moving faster!

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Denny

6 months ago

Wait, isn't focus just about targeting?

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Corrinne

7 months ago

I think pull is more effective, though.

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Paris

7 months ago

Definitely a push strategy!

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Sabra

7 months ago

"Focus" and "Differentiation" seem off for this question, but I can't quite recall the specifics of "Push" versus "Pull."

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Shayne

7 months ago

I feel like we practiced a question similar to this, and "Push" was definitely mentioned as a way to get intermediaries on board.

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Jovita

7 months ago

I'm not entirely sure, but I remember something about "Pull" strategies being more about consumer demand.

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Gayla

8 months ago

I think the answer might be "Push" because it involves incentivizing intermediaries to sell more, right?

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Marion

8 months ago

I'm a little confused by the wording of this question. Does it mean what strategy the firm should use, or what strategy the intermediaries themselves would use? If it's the firm's strategy, then I'd say Push is the right answer. But if it's about the intermediaries' strategy, then maybe Pull or Differentiation could work too.

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Leonardo

8 months ago

Hmm, I'm a bit unsure on this one. Pull, Push, Focus, and Differentiation all seem like they could potentially be strategies to get intermediaries to sell a firm's products. I'll have to think this through carefully.

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Scot

8 months ago

This seems like a straightforward marketing strategy question. I'm pretty confident the answer is Push, since that's the classic approach to getting intermediaries to promote and sell a firm's products.

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Amie

8 months ago

Okay, let me break this down. Push strategy is when the firm actively promotes and sells the product to intermediaries, while Pull strategy is when the firm markets directly to consumers to create demand that the intermediaries then respond to. I think Push is the best answer here.

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Jackie

8 months ago

This question seems straightforward. I think the answer is B - performance issues with the host could impact the guest operating systems.

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Edgar

8 months ago

Hmm, this looks like a tricky one. I'll need to think through the steps carefully to make sure I get the right answer.

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Tomas

8 months ago

Hmm, this one seems pretty straightforward. I think the key is to focus on the specific capabilities mentioned in the question - identifying unknown malware, zero-day exploits, and APTs through analysis in a virtual environment. That sounds a lot like WildFire to me.

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Alona

1 year ago

Hold up, is this a trick question? What if the answer is none of the above, and we're supposed to come up with an even better strategy? The suspense is killing me!

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Domitila

1 year ago

I'm leaning towards B. Push. It's like my grandpa always said, 'You gotta give 'em a nudge to get them moving!'

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Carla

12 months ago

Push strategy can definitely give intermediaries that extra push they need to start selling the firm's products.

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Kiera

1 year ago

I think push strategy is more direct and can really motivate intermediaries to take action.

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Eleonora

1 year ago

I agree, push strategy can be really effective in getting intermediaries to promote and sell products.

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Ula

1 year ago

Hmm, I'm not so sure. Maybe the pull strategy would work better? Let's get the customers asking for our products, and the intermediaries will have no choice but to sell them.

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