Discuss IIBA CBDA Exam Topic 3 Question 49

A large telecommunications company wants to increase their Average Revenue Per User per month by 5%, by end of year, to increase revenue in a highly competitive market. From a SMART target perspective, what is missing?

AT - The increase should be seen sooner

BA - It is too easy of a target to attain

CR - Since competition is high, focus should be on increasing customer base and not on
ARPU

DS - There is no mention of which product group/line the target pertains to

Suggested Answer: D

A SMART target is one that is specific, measurable, achievable, relevant, and time-bound1. The target of increasing the Average Revenue Per User (ARPU) per month by 5%, by end of year, to increase revenue in a highly competitive market is missing the specificity criterion, as it does not mention which product group or line the target applies to. The target should be more specific and clear about the scope and context of the desired outcome, such as which segment, region, or service the target relates to23. Reference: 1: Guide to Business Data Analytics, IIBA, 2020, p. 192: SMART Goals: How to Make Your Goals Achievable, MindTools, 2021, 13: How to Set SMART Marketing Goals, CoSchedule, 2021, 2.

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29 comments · newest first

Yen 20 hours ago

I lean towards T. They should aim for quicker results.

Dino 6 days ago

True, but they need to clarify the target group too.

Angelyn 11 days ago

I feel like the R is also important. Focus on customer base first.

Burma 16 days ago

Agreed, Alex. Without that, it's vague.

Lawana 22 days ago

I think it's definitely missing the S. No specific product mentioned.

Jessenia 27 days ago

Overall, clarity on the product line is key for any strategy.

Ivette 1 month ago

A is a concern too. If it's too easy, what's the point?

Leontine 1 month ago

I lean towards T. They need quicker results to stay competitive.

Floyd 1 month ago

True, but they need to specify the product to make it actionable.

Onita 2 months ago

I feel like R is also important. Focusing on ARPU in a competitive market seems risky.

Vicki 2 months ago

Agreed, S is crucial. Without it, how can they measure success?

Rachael 2 months ago

I think it's definitely missing the S. No product line mentioned.

Justine 2 months ago

All valid points, but D stands out for me.

Wade 2 months ago

I lean towards A. A quick increase is essential.

Avery 2 months ago

Right, but they still need a clear target. D covers that.

Xochitl 3 months ago

R is interesting too. Shouldn't they expand the customer base?

Art 3 months ago

True, but D is more critical for focus.

Malinda 3 months ago

I feel like A is also important. Timing matters.

Amina 3 months ago

Agreed, D makes sense. Clarity is key.

Jimmie 3 months ago

I think it's D. No specific product line mentioned.

King 3 months ago

A - I think it's achievable, but they need a solid plan.

Teri 4 months ago

T - 5% by year-end? Seems a bit optimistic in this market.

Corrinne 4 months ago

D - Yeah, what product line are they even talking about?

Jesusita 4 months ago

C - Totally agree, they should focus on gaining more customers first.

Diego 4 months ago

A - It sounds like an easy target to hit.

Angelica 4 months ago

I feel like the 'T' is important too. If they want to see results by the end of the year, they might need a quicker milestone to track progress.

Justine 6 months ago

I practiced a question similar to this, and I think the 'A' could be relevant here. If it’s too easy, it might not motivate the team enough.

Roselle 6 months ago

I’m not entirely sure, but I think the 'R' could be a concern too. If the market is so competitive, maybe focusing on ARPU isn't realistic?

Wilda 6 months ago

I remember discussing how the 'S' in SMART stands for Specific, so I think the target needs to specify which product line it relates to.

IIBA CBDA Exam - Topic 3 Question 49 Discussion