IIBA Exam CBDA Topic 2 Question 36 Discussion

Actual exam question for IIBA's CBDA exam

Question #: 36
Topic #: 2

[All CBDA Questions]

An analyst at a bank is trying to identify research questions for an analytical study on top customer issues across branches. During an interview with a branch manager, the analyst asks the manager what their top customer concerns are relating to this branch?

After the manager's reply, the analyst asks a follow up question on how their top customer concerns compare against the top customer concerns across all branches? Was the analyst's follow-up question valid?

ANo, there is no value comparing the results of a single branch with results across all
branches

BYes, it builds on the previous question and allows the analyst to identify branch-specific
concerns

CNo, the question is not valid in this particular scenario

DYes, only for the purpose of ensuring that the manager is aware of the company-wide
reports

Show Suggested Answer

Suggested Answer: B

The analyst's follow-up question is valid because it helps to refine the scope and context of the research questions for the analytical study. By comparing the top customer concerns across branches, the analyst can identify the common and unique issues that affect customer satisfaction and loyalty. This can also help to prioritize the most critical or urgent problems that need to be addressed by the bank12. Reference: 1: Guide to Business Data Analytics, IIBA, 2020, p. 212: Business Analysis for Practitioners: A Practice Guide, PMI, 2015, p. 43.

by Kate at Jun 14, 2025, 01:14 PM

Limited Time Offer

25%

Off

Get Premium CBDA Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Sean

4 days ago

I disagree. Comparing a single branch to the overall company is a waste of time. The analyst should focus on addressing the specific concerns of that branch.

upvoted 0 times

...

Josephine

10 days ago

The analyst's follow-up question is definitely valid. Comparing branch-specific concerns to company-wide data can help identify unique issues and opportunities for improvement.

upvoted 0 times

...