Discuss IIBA CBDA Exam Topic 1 Question 58

Interested in experimenting with analytics, a manufacturing company hires an analyst to see how the capability can be developed within its organization. The analyst is getting started and recognizes the need to show value from the onset of their work to gain upper management's trust and future funding. What action will accomplish these objectives?

ASolve the biggest problem the organization has first to quickly grab the support and
attention of senior management

BDevelop a question that can be answered quickly regardless of alignment to strategy, just
to get started

CDevelop a meaningful question that can be answered with data the company already has in
its possession

DPerform a market analysis to understand how competitors are using analytics and then
launch a similar initiative

Suggested Answer: C

The best action for the analyst to show value from the onset of their work is to develop a meaningful question that can be answered with data the company already has in its possession. This way, the analyst can demonstrate the potential of analytics to solve relevant business problems, without spending too much time or resources on data collection or market research. The question should also be aligned with the organization's strategy and goals, and provide actionable insights for decision making12. Reference: 1: Guide to Business Data Analytics, IIBA, 2020, p. 202: Data Science for Business, Foster Provost and Tom Fawcett, 2013, p. 14.

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4 comments · newest first

Clay

Performing a market analysis sounds interesting, but I feel like it might take too long to show results. I’d lean towards something that demonstrates value right away.

Jani 5 days ago

I practiced a similar question where starting with a quick question was emphasized. I wonder if that’s really the best approach here, though.

Quentin 10 days ago

I think option C makes sense because using existing data can show immediate value. But what if the data isn’t comprehensive enough?

Ona 15 days ago

I remember discussing the importance of quick wins in analytics. Solving the biggest problem could definitely grab management's attention, but I’m not sure if it’s the best first step.

IIBA CBDA Exam - Topic 1 Question 58 Discussion