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Question No: 1

MultipleChoice

From a prior analytics study, a telecommunications company has concluded that due to the maturity of the market the cost of obtaining new customers is on the rise. As a result, the company wants to increase their efforts on retaining customers. One of the key performance indicators that will help them track their progress in this area is the rate at which customers leave/unsubscribe from their services over a given time period. Which performance indicator is this referring to?

Options

ASubscription rate

BAcquisition rate

CChurn rate

DRetention rate
Explanation:
According to the Introduction to Business Data Analytics: A Practitioner View, churn rate is a measure of customer attrition, or the percentage of customers who stop using a product or service over a given time period. Churn rate is an important indicator of customer satisfaction, loyalty, and retention. A high churn rate implies that customers are dissatisfied or have found better alternatives, which can negatively affect the revenue and growth of a business. A low churn rate implies that customers are satisfied and loyal, which can positively affect the revenue and growth of a business. In this situation, the telecommunications company wants to increase their efforts on retaining customers, so they need to track their churn rate and try to reduce it.

Question No: 2

MultipleChoice

Results of the data analysis have been analyzed and the team was confident with the results but also quite surprised the outcome was not what was expected. In pondering the value of what can be gleaned from the data, the team has no feasible solution to put forth to address the business need. A logical next step would be to:

Options

ARepeat the business analytics cycle with the formation of a new research question

BProvide the results to a 2nd analytics team to see if similar conclusions are drawn

CAnalyze the data again, to determine if any insights were overlooked

DCheck the quality of the data that was used for the analysis

Question No: 3

MultipleChoice

A real estate broker is tracking monthly sales between two of its teams. The results have been visualized. What insights can be drawn from the chart?

Options

AQ2 was the strongest performing quarter with Team B having the top monthly sales in May

BQ3 was the strongest performing quarter with Team A having the top monthly sales in the
quarter

CQ4 was the lowest performing quarter with November having the lowest monthly sales in
the year

DQ4 was the lowest performing quarter with Team A having the lowest monthly sales in the
Quarter

Free IIBA CBDA Exam Dumps April 2026