I bet Porter wishes he had just written a simple multiple-choice exam instead of making us think so hard about industry dynamics. Maybe I should have majored in basket-weaving instead.
D? Really? Negotiating power with suppliers? That seems more like a trait of an industry with just a few big players, not a fragmented one. I'm going with A.
Hmm, I'm torn between A and C. The steep experience curve does sound like it could be a factor in a fragmented industry. Maybe I'll just go with my gut and pick A.
I was thinking B, but now I'm second-guessing myself. Significant scale economies seem more like a characteristic of consolidated industries, not fragmented ones.
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