If the question was about what the customer 'prefers', I'd go with D. Preferred. But since it's about 'Voice of the Customer', I think C. Critical-to-Quality is the way to go. Gotta love those critical-to-quality attributes!
I'm going with B. Beneficial. I mean, isn't that what we're all aiming for? To deliver products and services that are beneficial to the customer? Seems like a no-brainer to me.
I see your point, but I still think B. Beneficial is the way to go. Ultimately, we want our products and services to provide value and benefits to our customers.
Haha, this is easy! The answer is clearly C. Critical-to-Quality. I mean, who doesn't love a good 'critical-to-quality' attribute? It's like the holy grail of customer satisfaction!
I'm pretty sure the correct answer is C. Critical-to-Quality. This is a fundamental Lean Six Sigma technique to identify the most important requirements from the customer's perspective.
I think A) Desirable could also be a valid option, as customers may also value attributes that they desire but are not necessarily critical to quality.
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