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IAPP CIPP-E Exam - Topic 7 Question 66 Discussion

SCENARIOPlease use the following to answer the next question:Sandy recently joined Market4U, an advertising technology company founded in 2016, as their VP of Privacy and Data Governance. Through her first initiative in conducting a data inventory, Sandy learned that Market4U maintains a list of 19 million global contacts that were collected throughout the course of Market4U's existence. Knowing the risk of having such a large amount of data, Sandy wanted to purge all contacts that were entered into Market4U's systems prior to May 2018, unless such contacts had a more recent interaction with Market4U content. However, Dan, the VP of Sales, informed Sandy that all of the contacts provide useful information regarding successful marketing campaigns and trends in industry verticals for Market4U's clients.Dan also informed Sandy that he had wanted to focus on gaining more customers within the sports and entertainment industry. To assist with this behavior, Market4U's marketing team decided to add several new fields to Market4U's website forms, including forms for downloading white papers, creating accounts to participate in Market4U's forum, and attending events. Such fields include birth date and salary.What is the best way that Sandy can gain the insights that Dan seeks while still minimizing risks for Market4U?
B) Conduct analysis only on pseudonymized personal data.
A) Conduct analysis only on anonymized personal data.
C) Delete all data collected prior to May 2018 after conducting the trend analysis.
D) Procure a third party to conduct the analysis and delete the data from Market4U's systems.

IAPP CIPP-E Exam - Topic 7 Question 66 Discussion

Actual exam question for IAPP's CIPP-E exam
Question #: 66
Topic #: 7
[All CIPP-E Questions]

SCENARIO

Please use the following to answer the next question:

Sandy recently joined Market4U, an advertising technology company founded in 2016, as their VP of Privacy and Data Governance. Through her first initiative in conducting a data inventory, Sandy learned that Market4U maintains a list of 19 million global contacts that were collected throughout the course of Market4U's existence. Knowing the risk of having such a large amount of data, Sandy wanted to purge all contacts that were entered into Market4U's systems prior to May 2018, unless such contacts had a more recent interaction with Market4U content. However, Dan, the VP of Sales, informed Sandy that all of the contacts provide useful information regarding successful marketing campaigns and trends in industry verticals for Market4U's clients.

Dan also informed Sandy that he had wanted to focus on gaining more customers within the sports and entertainment industry. To assist with this behavior, Market4U's marketing team decided to add several new fields to Market4U's website forms, including forms for downloading white papers, creating accounts to participate in Market4U's forum, and attending events. Such fields include birth date and salary.

What is the best way that Sandy can gain the insights that Dan seeks while still minimizing risks for Market4U?

Show Suggested Answer Hide Answer
Suggested Answer: B

by Rolande at Mar 02, 2023, 01:38 AM

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Meaghan
10 months ago
Deleting old data seems risky, but necessary for privacy!
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Aleta
11 months ago
Wait, can you really trust third parties with your data?
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Bobbye
11 months ago
Anonymized data is the safest way to go!
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Miss
11 months ago
Totally agree with keeping useful data for trends!
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Jacob
11 months ago
Market4U has 19 million contacts? That's a lot!
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Talia
11 months ago
I wonder if bringing in a third party, like in option D, would really help mitigate risks, but it feels a bit extreme. I’m not sure if that’s necessary.
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Georgeanna
11 months ago
I feel like we practiced a similar question about data governance, and I think using anonymized data could be the safest route. Option A seems right.
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Annmarie
11 months ago
I'm not entirely sure, but I think pseudonymization could still allow for some insights without exposing personal data. So, option B might be a good choice.
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Carman
11 months ago
I remember discussing the importance of data minimization in class, so maybe option C makes sense since it involves deleting older data.
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Chau
12 months ago
I'm feeling pretty confident about this one. I remember learning that the Session AMBR is not part of the session establishment process, so I'll go with that.
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Reuben
12 months ago
Okay, I think I've got this. The question is asking about reducing the number of required VPLS services by using PBB, and option C seems to be the best answer - the 7750 SR supports mapping multiple standard VPLS services to a single B-VPLS service. That would definitely reduce the overall number of services needed.
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Val
1 year ago
Wait, they're collecting birth dates and salaries? I guess the sports and entertainment industry really is all about the money these days. Maybe they should just start a dating app instead - it would be a more honest use of all that personal data.
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Frederica
1 year ago
I'm pretty sure Dan just wants to secretly sell everyone's birth dates and salaries to the highest bidder. Maybe we should just tell him to start his own sports and entertainment gossip site instead.
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Irene
1 year ago
D) Procure a third party to conduct the analysis and delete the data from Market4U's systems.
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Sol
1 year ago
I'm pretty sure Dan just wants to secretly sell everyone's birth dates and salaries to the highest bidder. Maybe we should just tell him to start his own sports and entertainment gossip site instead.
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Frank
1 year ago
B) Conduct analysis only on pseudonymized personal data.
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Leonard
1 year ago
A) Conduct analysis only on anonymized personal data.
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Christiane
1 year ago
Option D is an interesting idea, but I'm not sure I'd want to hand over all of that sensitive data to a third party. Pseudonymization seems like the most elegant solution here - it maintains the utility of the data while minimizing the risks.
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Alease
1 year ago
Option D is an interesting idea, but I'm not sure I'd want to hand over all of that sensitive data to a third party. Pseudonymization seems like the most elegant solution here - it maintains the utility of the data while minimizing the risks.
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Carmen
1 year ago
B) Conduct analysis only on pseudonymized personal data.
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Timothy
1 year ago
A) Conduct analysis only on anonymized personal data.
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Iesha
1 year ago
I'm not a big fan of option C. Deleting all the data collected prior to May 2018 could lead to a loss of valuable insights and historical trends. It's better to find a way to retain and analyze the data while still protecting individual privacy.
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Harley
1 year ago
D) Procure a third party to conduct the analysis and delete the data from Market4U's systems.
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Emerson
1 year ago
I agree, option C seems too drastic. We need to find a balance between insights and privacy.
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Beckie
1 year ago
B) Conduct analysis only on pseudonymized personal data.
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Mindy
1 year ago
A) Conduct analysis only on anonymized personal data.
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Broderick
1 year ago
Option A sounds like a good idea, but I'm not sure if it would provide the level of detail that Dan is looking for. Pseudonymization seems like a reasonable compromise between privacy and business needs.
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Lynna
1 year ago
D) Procure a third party to conduct the analysis and delete the data from Market4U's systems.
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Gracia
1 year ago
C) Delete all data collected prior to May 2018 after conducting the trend analysis.
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Devora
1 year ago
B) Conduct analysis only on pseudonymized personal data.
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Amie
1 year ago
A) Conduct analysis only on anonymized personal data.
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Desmond
1 year ago
D) Procure a third party to conduct the analysis and delete the data from Market4U's systems.
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Viva
1 year ago
B) Conducting analysis on pseudonymized data would protect privacy while still providing valuable insights.
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Keshia
1 year ago
B) Conduct analysis only on pseudonymized personal data.
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Kiera
1 year ago
A) Conduct analysis only on anonymized personal data.
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Cordie
1 year ago
But what about the useful information from the contacts? Maybe Sandy can consider option D and procure a third party for analysis.
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Wava
1 year ago
I think option B is the best choice here. Conducting analysis on pseudonymized personal data would allow Market4U to gain the insights they need while still minimizing the risks associated with holding onto such a large amount of personal data.
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Emerson
1 year ago
B) Conduct analysis only on pseudonymized personal data.
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Marquetta
1 year ago
A) Conduct analysis only on anonymized personal data.
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Buck
1 year ago
I agree with Blondell. It's important to minimize risks for Market4U while still gaining insights.
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Blondell
1 year ago
I think Sandy should conduct analysis only on anonymized personal data to protect privacy.
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