You work for an organization that manages an ecommerce site. Your application is deployed behind a global HTTP(S) load balancer. You need to test a new product recommendation algorithm. You plan to use A/B testing to determine the new algorithm's effect on sales in a randomized way. How should you test this feature?
https://cloud.google.com/load-balancing/docs/https/traffic-management-global#traffic_actions_weight-based_traffic_splitting
Deploying a new version of an existing production service generally incurs some risk. Even if your tests pass in staging, you probably don't want to subject 100% of your users to the new version immediately. With traffic management, you can define percentage-based traffic splits across multiple backend services.
For example, you can send 95% of the traffic to the previous version of your service and 5% to the new version of your service. After you've validated that the new production version works as expected, you can gradually shift the percentages until 100% of the traffic reaches the new version of your service. Traffic splitting is typically used for deploying new versions, A/B testing, service migration, and similar processes.
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