Google Exam Google-Ads-Video Topic 14 Question 6 Discussion

Actual exam question for Google's Google-Ads-Video exam

Question #: 6
Topic #: 14

A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

AAfter two weeks of the campaign first sewing impressions

BAfter The campaigns end dote has been met.

CBefore the campaign serves any impressions.

DOnce the campaign first begins to start serving impressions.

Show Suggested Answer

Suggested Answer: C

by Julene at Mar 21, 2025, 10:27 PM

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Eun

3 days ago

Hold up, did someone say 'end dote'? I think that's a typo, folks. But in all seriousness, option C is the only way to go. You can't expect to measure the impact if you don't have a baseline to compare it to.

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Rebeca

9 days ago

I see your point, Wade, but setting it up before ensures a more accurate comparison between control and exposed groups.

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Wade

14 days ago

But wouldn't it be better to set up the study once the campaign first begins to start serving impressions?

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Tenesha

18 days ago

Hmm, I don't know about that. Option A seems like the smartest move to me. Give it a couple weeks, let the campaign build up some momentum, then set up the study. That way you're not flying blind, you know?

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Mona

1 days ago

I think setting up the study after two weeks of the campaign first serving impressions makes sense. It allows for some data to be collected before measuring the brand lift.

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Aliza

3 days ago

Option A seems like the smartest move to me. Give it a couple weeks, let the campaign build up some momentum, then set up the study.

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Daniela

19 days ago

I agree with Rebeca, setting up the study before the campaign starts will provide a better control group.

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Rory

20 days ago

I'm gonna have to disagree with Isabelle there. Option D is the best choice, you want to let the campaign start serving impressions first before setting up the study. How else are you gonna know what's working and what's not?

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Isabelle

24 days ago

Option C is the way to go! Gotta set up the control and exposed groups before the campaign even starts, that's the only way to get accurate results.

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Rebeca

25 days ago

I think the fitness studio should set up the study before the campaign serves any impressions.

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