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Google Exam Google-Ads-Video Topic 19 Question 10 Discussion

Actual exam question for Google's Google-Ads-Video exam
Question #: 10
Topic #: 19
[All Google-Ads-Video Questions]

A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

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Suggested Answer: C

Contribute your Thoughts:

Gerald
15 days ago
A) After two weeks of the campaign first sewing impressions. This gives the campaign time to build awareness and consideration before measuring the impact.
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Iola
2 days ago
A) After two weeks of the campaign first sewing impressions.
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Mitsue
17 days ago
C) Before the campaign serves any impressions. This is the only way to truly measure the impact of the campaign and create a valid control group.
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Shawnee
8 days ago
B: That makes sense, we need to have a baseline to compare the impact of the campaign.
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Ruthann
13 days ago
A: We should set up the Brand Lift study before the campaign serves any impressions.
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