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Google Exam Google-Ads-Video Topic 12 Question 8 Discussion

Actual exam question for Google's Google-Ads-Video exam
Question #: 8
Topic #: 12
[All Google-Ads-Video Questions]

A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

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Suggested Answer: C

Contribute your Thoughts:

Gaston
17 hours ago
Option C makes the most sense. You need a control group before the campaign starts to get accurate brand lift data.
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Arthur
2 days ago
I disagree, I believe they should set up the study once the campaign first begins to start serving impressions.
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Leota
29 days ago
I think the fitness studio should set up the study before the campaign serves any impressions.
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