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Google Ads Video Exam - Topic 4 Question 25 Discussion

A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?
C) Before the campaign serves any impressions.
A) After two weeks of the campaign first sewing impressions
B) After The campaigns end dote has been met.
D) Once the campaign first begins to start serving impressions.

Google Ads Video Exam - Topic 4 Question 25 Discussion

Actual exam question for Google's Google Ads Video exam
Question #: 25
Topic #: 4
[All Google Ads Video Questions]

A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

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Suggested Answer: C

by Royal at Jul 01, 2026, 05:49 AM

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Glenn
2 days ago
I remember a similar question where timing was crucial. Maybe option D is the right choice since we want to measure the immediate impact?
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Ciara
7 days ago
I'm not entirely sure, but I feel like starting the study after the campaign begins could lead to skewed results.
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Skye
12 days ago
I think it might be best to set up the study before the campaign serves any impressions, so we can get a clear baseline.
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