This question is asking about the GDPR and why the website operator doesn't have to comply with it. I think the key is that the website is based in the US and only accepts US dollars, so it doesn't have any direct connection to the EU.
This question is testing our understanding of operating leverage, which is the degree to which a company's costs are fixed versus variable. If 40% of the costs are variable, then the remaining 60% must be fixed. I'll need to use that information to calculate the operating leverage.
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