Ah, I see what they're getting at now. This is about identifying the gaps between the current reality and the customer's desired outcome. Yeah, "what should be" makes the most sense as the answer.
Okay, let me think this through. When we assess the Voice of the Customer, we're trying to understand the customer's needs and expectations, right? So the answer must be "what should be" - the ideal state from the customer's point of view.
I'm a little unsure about this one. Is it asking about what the customer wants, or what the company wants to achieve? I'm leaning towards "what isn't" but I'm not totally confident.
Hmm, this seems like a straightforward question about the Voice of the Customer. I think the answer is "what should be" - we're trying to identify the gaps between the current state and the ideal state from the customer's perspective.
Wait, is this a trick question? What if the correct answer is 'what the customer had for breakfast this morning'? I'm just kidding, of course, but you never know with these certification exams!
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