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What is the first important step in the Kotter's Organizational Change Management (OCM) model?
Suggested Answer: B
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17 comments · newest first
EI
Eileen
1 month ago
I’d go with B too, it’s the first step to engagement.
AN
Anika
1 month ago
Yes, it motivates people to embrace change.
AL
Alisha
1 month ago
I feel like urgency sets the tone for the whole process.
GL
Gladys
2 months ago
Exactly! Urgency drives action.
JO
Johna
2 months ago
True, but without urgency, the coalition won't matter.
TH
Thurman
2 months ago
But A) Build a guiding coalition is also crucial.
ST
Stephanie
2 months ago
I agree, urgency is key to get everyone on board.
CH
Cherry
2 months ago
I think it's B) Create a sense of urgency.
SH
Shoshana
2 months ago
I always thought generating wins was more important!
KA
Katie
3 months ago
Wait, is that really the first step? Seems off to me.
AR
Argelia
3 months ago
Totally agree with B! Without urgency, nothing happens.
MA
Marica
3 months ago
I thought it was A) Build a guiding coalition?
DA
Daniela
3 months ago
It's definitely B) Create a sense of urgency.
TE
Telma
3 months ago
I keep mixing up the steps, but I think instituting change is definitely not the first one. It feels like it should come after creating urgency.
NA
Na
3 months ago
I practiced a question like this, and I feel like generating short-term wins was emphasized, but that seems more like a later step.
GA
Gayla
4 months ago
I’m not entirely sure, but I remember something about building a guiding coalition being really important too. Maybe that comes later?
TR
Trina
4 months ago
I think the first step is to create a sense of urgency, right? It’s about getting everyone on board with the need for change.