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Exin CDFOM Exam - Topic 4 Question 16 Discussion

The data center organization conducted a customer satisfaction survey and concluded that a very low number of customers participated.What is the most likely cause?
C) The survey had too many questions
A) The survey did not have enough questions
B) The survey was not sent on behalf of the data center manager
D) The survey was sent by postal mail instead of e-mail

Exin CDFOM Exam - Topic 4 Question 16 Discussion

Actual exam question for Exin's CDFOM exam
Question #: 16
Topic #: 4
[All CDFOM Questions]

The data center organization conducted a customer satisfaction survey and concluded that a very low number of customers participated.

What is the most likely cause?

Show Suggested Answer Hide Answer
Suggested Answer: C

Customer satisfaction surveys must be concise, relevant, and easy to complete. EPI's service improvement guidance emphasizes that survey fatigue occurs when surveys are overly long or contain too many detailed questions, causing customers to abandon them. The most common reason for low participation is excessive number of questions, making the survey time-consuming or overwhelming. In modern service environments, customers expect short, focused surveys that can be completed quickly. Surveys with more than a handful of core questions often have dramatically reduced response rates.

Option A (not enough questions) would not reduce participation; shorter surveys typically perform better. Option B (not sent by the data center manager) may influence perception but does not typically impact participation significantly. Option D (postal mail) is outdated but still not as strong a factor as excessive survey length---especially because the question does not indicate this method was used.

Therefore, the most likely root cause for poor participation is that the survey had too many questions.


Contribute your Thoughts:

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Peter
4 days ago
Really? I doubt it was just the survey method. There could be other reasons.
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Herschel
9 days ago
I don't know, A could be a factor too. Short surveys can be off-putting.
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Albert
14 days ago
Wait, could it also be B? Maybe people didn't trust the sender?
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Freeman
20 days ago
Totally agree, who even checks their mailbox anymore?
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Stefany
25 days ago
I think D makes the most sense. Postal mail is outdated.
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Lorean
30 days ago
I recall that having too few questions can also lead to low engagement, but I’m not convinced that’s the main issue here. It could be A, but I’m not sure.
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Dan
1 month ago
I feel like we practiced a question about survey methods, and I think sending it by postal mail could really limit responses. So, D might be the answer.
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Fallon
1 month ago
I’m not sure, but I think if the survey wasn’t sent by a recognized authority, like the manager, it could deter responses. That makes me lean towards B.
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Tracie
2 months ago
I remember discussing how survey length can impact participation, so maybe option C is a factor here.
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