DMI Exam PDDM Topic 10 Question 84 Discussion

Actual exam question for DMI's Professional Diploma in Digital Marketing exam

Question #: 84
Topic #: 10

[All Professional Diploma in Digital Marketing Questions]

You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this?

Exhibit:

ASocial Sharing Rate

BUnsubscribe Rate

CDelivery Rate

DClick to Open Rate

Show Suggested Answer

Suggested Answer: A

by Hillary at Apr 14, 2024, 01:15 AM

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Kristine

11 hours ago

True, but the delivery rate is more about email deliverability, not necessarily social engagement. I think we're on the right track with the click-to-open rate.

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Kiley

2 days ago

I don't know, the delivery rate seems like it could be relevant too. If a lot of emails aren't even getting through, that might impact social sharing and interaction.

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Jin

3 days ago

Yeah, the click-to-open rate makes sense. It shows how many people are not just opening the email, but actually interacting with it. That's a pretty solid metric for this scenario.

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Twanna

4 days ago

Hmm, I'm leaning towards the click-to-open rate. If people are engaging with the email content and clicking through, that's a good sign of social interaction, right?

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James

6 days ago

I agree, the social sharing rate may not tell the whole story. Unsubscribe rate could be another interesting metric, but it doesn't directly measure social interaction.

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Felice

8 days ago

This is a tricky question. I'm not sure if the social sharing rate would be the best metric to measure social interaction driven by an email marketing campaign.

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