CIPS L4M6 Exam - Topic 1 Question 72 Discussion

Actual exam question for CIPS's L4M6 exam

Question #: 72
Topic #: 1

[All L4M6 Questions]

Kinky Boots Ltd provides high heeled shoes in large sizes. Their target market are Drag Queens. There are a couple of rival shoe manufacturers in this market and Kinky Boots Ltd offer the cheapest high heels. What strategy is Kinky Boots Ltd employing in terms of competitive advantage?

Acost leadership

Bdifferentiation

Ccost focus

Ddifferentiation focus

Show Suggested Answer

Suggested Answer: C

This is 'cost focus' - Kinky Boots is both focusing on being a cost leaser (by providing the cheapest products) and focusing on a niche market (drag queens). When these two strategies are combined it is called 'cost focus'. There's a couple of questions on Porter's Generic Strategies in the exam- there's a useful diagram of this on P.13

by Minna at Jan 05, 2026, 05:16 AM

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Adell

3 days ago

I'd say differentiation focus. Catering specifically to the drag market sets them apart from the competition.

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Chery

8 days ago

Definitely cost leadership. Kinky Boots is all about making high-end style accessible to the masses.

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Edelmira

13 days ago

Cost leadership, gotta keep those heels affordable for the fabulous queens!

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Anastacia

18 days ago

I practiced a similar question, and I think it was about how companies can compete on price versus uniqueness. Cost leadership seems to fit best here.

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Marsha

23 days ago

This feels like a differentiation focus strategy to me, but I guess since they’re the cheapest, cost leadership might be more accurate.

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Nohemi

29 days ago

I'm not entirely sure, but I remember something about cost focus being about targeting a specific market with lower prices. Could that apply here?

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Augustine

1 month ago

I think Kinky Boots Ltd is going for cost leadership since they offer the cheapest high heels in a niche market.

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Cecil

1 month ago

I'm a little confused on the difference between cost leadership and cost focus. Does the fact that they are targeting Drag Queens mean it's a cost focus strategy? Or is the low-cost aspect the main thing here? I'll have to review that part of the material again.

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Ronald

1 month ago

I feel pretty confident about this one. The key information is that Kinky Boots Ltd offers the cheapest high heels, so they are clearly pursuing a cost leadership strategy to gain a competitive advantage.

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Lindsay

2 months ago

Okay, let me break this down. They are the low-cost provider in their market, which points to cost leadership. But they are also targeting a specific segment, which could mean a focus strategy. I'm leaning towards A) cost leadership, but I'll double-check my notes just to be sure.

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Inocencia

2 months ago

Hmm, I'm a bit unsure here. Is it possible that they are using a differentiation strategy since they are targeting a specific niche market of Drag Queens? I'll have to think this through more carefully.

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Tuyet

2 months ago

This seems like a straightforward question about competitive strategy. I think the answer is A) cost leadership since Kinky Boots Ltd offers the cheapest high heels in their target market.

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