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CIPS L4M6 Exam - Topic 1 Question 72 Discussion

Actual exam question for CIPS's L4M6 exam
Question #: 72
Topic #: 1
[All L4M6 Questions]

Kinky Boots Ltd provides high heeled shoes in large sizes. Their target market are Drag Queens. There are a couple of rival shoe manufacturers in this market and Kinky Boots Ltd offer the cheapest high heels. What strategy is Kinky Boots Ltd employing in terms of competitive advantage?

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Suggested Answer: C

This is 'cost focus' - Kinky Boots is both focusing on being a cost leaser (by providing the cheapest products) and focusing on a niche market (drag queens). When these two strategies are combined it is called 'cost focus'. There's a couple of questions on Porter's Generic Strategies in the exam- there's a useful diagram of this on P.13


by Minna at Jan 05, 2026, 05:16 AM

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Tora
20 days ago
True, but their focus on cost makes A the best choice here.
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Domingo
26 days ago
But what about B) differentiation? They could stand out with unique designs.
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Odette
1 month ago
I agree! Lower prices attract more customers.
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Mireya
1 month ago
I think it's A) cost leadership. They have the cheapest high heels.
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Phil
1 month ago
I agree with cost leadership, but they should also focus on quality!
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Noble
2 months ago
Wait, are they really the cheapest? That seems surprising!
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Glenna
2 months ago
Cost focus makes sense since they target a specific niche.
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Malissa
2 months ago
I think it’s more about differentiation. Their styles are unique!
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Marleen
2 months ago
Definitely cost leadership! They’re the cheapest in the market.
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Stevie
2 months ago
Haha, "Kinky Boots Ltd" - sounds like a wild company! I'm going with cost leadership on this one.
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Aimee
2 months ago
Cost leadership, no doubt. Gotta keep those platform pumps cheap and cheerful!
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Adell
3 months ago
I'd say differentiation focus. Catering specifically to the drag market sets them apart from the competition.
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Chery
3 months ago
Definitely cost leadership. Kinky Boots is all about making high-end style accessible to the masses.
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Edelmira
3 months ago
Cost leadership, gotta keep those heels affordable for the fabulous queens!
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Anastacia
4 months ago
I practiced a similar question, and I think it was about how companies can compete on price versus uniqueness. Cost leadership seems to fit best here.
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Marsha
4 months ago
This feels like a differentiation focus strategy to me, but I guess since they’re the cheapest, cost leadership might be more accurate.
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Nohemi
4 months ago
I'm not entirely sure, but I remember something about cost focus being about targeting a specific market with lower prices. Could that apply here?
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Augustine
4 months ago
I think Kinky Boots Ltd is going for cost leadership since they offer the cheapest high heels in a niche market.
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Cecil
4 months ago
I'm a little confused on the difference between cost leadership and cost focus. Does the fact that they are targeting Drag Queens mean it's a cost focus strategy? Or is the low-cost aspect the main thing here? I'll have to review that part of the material again.
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Ronald
4 months ago
I feel pretty confident about this one. The key information is that Kinky Boots Ltd offers the cheapest high heels, so they are clearly pursuing a cost leadership strategy to gain a competitive advantage.
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Lindsay
5 months ago
Okay, let me break this down. They are the low-cost provider in their market, which points to cost leadership. But they are also targeting a specific segment, which could mean a focus strategy. I'm leaning towards A) cost leadership, but I'll double-check my notes just to be sure.
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Inocencia
5 months ago
Hmm, I'm a bit unsure here. Is it possible that they are using a differentiation strategy since they are targeting a specific niche market of Drag Queens? I'll have to think this through more carefully.
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Tuyet
5 months ago
This seems like a straightforward question about competitive strategy. I think the answer is A) cost leadership since Kinky Boots Ltd offers the cheapest high heels in their target market.
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Arletta
15 days ago
I agree, A) cost leadership makes sense.
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