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CIPS L4M3 Exam - Topic 4 Question 80 Discussion

Posted by Reynalda on Oct 17, 2026 at 02:15 PM

Which of the following KPIs is qualitative?

1. Openness and co-operation of supplier

2. Responsiveness of supplier

3. Customer satisfactory ratings

4. Cost management

5. OTIF deliveries

Suggested Answer: B

Qualitative KPIs are based on pure opinions about how well or otherwise the goods are performingor the service is being delivered. Most often, these will be linked to, or convertedinto, a numerical measure. However, such satisfaction surveys often also include free fields for respondents to explain why they feel the way they do, and what they might have liked to have been different.

On the other hand, quantitative KPIs are based on numerical measure with either definite number (e.g., actual number of orders incomplete or otherwise inaccurate during the time period) or as a percentage (e.g. number of inaccurate orders as a percentage of the total number of orders).

Openness and co-operation means that supplier is open and co-operative in its relationship with purchaser, e.g., in terms of joint problem solving. This KPI is qualitative since it is measured by individual judgement.

Responsiveness of supplier means the supplier responds rapidly to requests for information and support without having to be chased. It is measured by the number of times requests chased as a percentage of number of requests. It is a quantitative KPI.

Customer satisfactory ratings means the level of customer's satisfaction. This KPI is measured by periodic survey and it is a qualitative KPI.

Cost management is another quantitative KPI. It can be measured by comparing between the actual costs and the contractual costs.

OTIF (one-time in-full) deliveries is a quantitative KPI. It can be measured by counting the inaccurate deliveries in the period or inaccurate deliveries as a percentage of total number of deliveries for period.


LO 2, AC 2.2

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5 comments · newest first
NO
Noah 4 days ago
Definitely 1 and 3, those are qualitative!
EL
Elizabeth 9 days ago
I keep getting confused between qualitative and quantitative. I thought "responsiveness of supplier" was qualitative, but now I'm not so sure.
ME
Melina 14 days ago
I practiced a similar question where we had to identify qualitative versus quantitative KPIs, and I think options 1 and 3 might be the right choice here.
TE
Terina 19 days ago
I'm not entirely sure, but I feel like "openness and cooperation of supplier" could also be considered qualitative since it's about relationships.
HA
Harrison 24 days ago
I remember discussing KPIs in class, and I think qualitative ones are more about perceptions and feelings, like customer satisfaction ratings.
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