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CIPS L4M2 Exam - Topic 3 Question 69 Discussion

Actual exam question for CIPS's L4M2 exam
Question #: 69
Topic #: 3
[All L4M2 Questions]

Which of the following sources of information are considered as primary data? Select TWO that apply.

Show Suggested Answer Hide Answer
Suggested Answer: C, D

Explanation

The aim of this question is to check students' understanding of different types of data. There are 2 types of data:

- Primary data is the collection of original or raw data which are generated from field research. In this case, only RFI and surveys from customers are considered as primary data.

- On the other hand, secondary data is public information that has been collected by others. It is typically free or inexpensive to obtain and can act as a strong foundation to any research project --- provided you know where to find it and how to judge its worth and relevance. Examples of secondary data are government statistics, industry associations, trade publications, published market reports, etc.


LO 1, AC 1.2

by Anastacia at Mar 06, 2026, 03:27 PM

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Lawana
15 days ago
Wait, isn't RFI just a request? Not sure if that's primary.
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Ellen
20 days ago
I think A could be considered primary too.
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Chu
26 days ago
C is definitely primary data!
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Tonja
1 month ago
B seems like it could be primary too, but not really.
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Gaynell
1 month ago
I agree, C is the way to go!
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Gregg
1 month ago
Wait, isn't RFI just a request? How is that primary?
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Tula
2 months ago
A and E are not primary sources.
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Francine
2 months ago
C is definitely primary data!
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Janella
2 months ago
I’m not entirely sure, but I think D might be primary since it involves gathering information directly. C seems like a safe bet too.
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Kati
2 months ago
I feel like A and E are more secondary sources since they’re summarizing existing information. I’m pretty confident about C, though!
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Glory
2 months ago
I remember practicing a question like this, and I think C is definitely primary. But I’m torn between A and D for the second choice.
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Gerry
2 months ago
I think primary data is all about original data collection, so I’m leaning towards C for sure. Not sure about the second one though.
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