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HWG is a large company which grows and processes coffee The coffee is sold to supermarkets, branded with their names for sale as "own brand" products HWG brands and packages the coffee using the supermarkets' own designs
HWG's directors are considering a strategic proposal to develop a range of coffees to be sold under a brand that HWG will develop
Which TWO of the following should the directors consider as part of their strategic analysis?
Suggested Answer: B, C
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13 comments · newest first
RA
Raelene
12 months ago
Sales volume forecast should be a top priority for sure!
KR
Kris
12 months ago
Choosing the right name is super important for brand identity!
SA
Salome
1 year ago
Wait, are they really going to develop their own brand? Seems risky.
MA
Mari
1 year ago
The supermarkets' reaction is crucial too, can't ignore that.
JU
Judy
1 year ago
Definitely need to think about the packaging design!
KA
Kara
1 year ago
I practiced a similar question where we had to weigh marketing strategies. I feel like recruiting a marketing firm could be beneficial, but it might not be as immediate as understanding sales forecasts.
LY
Lynelle
1 year ago
The choice of name for the new brand could really impact its success, but I wonder if the packaging design might be more critical in attracting customers initially.
VI
Vicente
1 year ago
I'm not entirely sure, but I think the reaction of the supermarkets is also important. They might not be happy if HWG competes with their own brand offerings.
JU
Judy
1 year ago
I remember we discussed how important it is to consider the sales volume forecast when launching a new product. It seems like a crucial factor for HWG's new brand.
EL
Elli
1 year ago
Hmm, I'm a bit unsure about this one. I know Stores and Catalogs are important in the Commerce App, but I can't remember if they need to be loaded individually. I'll have to think this through carefully.
IV
Ivette
1 year ago
Okay, I've got a strategy here. I'll mentally walk through each query and consider the potential issues, like column mismatches or invalid joins. That should help me pinpoint the one that won't work.
EU
Eura
1 year ago
I'm a bit confused; isn't Service Reusability one of the main principles rather than a regulator?
DE
Dean
1 year ago
Okay, I think I've got this. The question is describing a Trojan horse - malicious code hidden inside a legitimate program. That matches option A, so I'm going with Trojan horse as the answer.