CIMAPRO19-P02-1 Exam - Topic 5 Question 54 Discussion

Actual exam question for CIMA's CIMAPRO19-P02-1 exam

Question #: 54
Topic #: 5

Company B, a video games developer, wants to use data to track the amount of traffic it receives on its social media pages. It specifically wants to find out the demographic it is most popular with on this platform, and

how it can branch out to different demographics through further advertising.

How best could the company use big data to expand its demographic reach?

Select ALL that apply.

AUse other data detailing regional sales to target areas where the demographics in question form a large part of the population.

BResolve to focus advertising on the demographics with which the company is popular so as to save money.

CImplement an aggressive marketing campaign targeted at the demographics in question.

DUse the data to create new products that would appeal more to the demographics with which the company is not popular.

ECreate a blog appealing to the demographics in question with news about the company.

Show Suggested Answer

Suggested Answer: A, B, C

by Simona at Jun 23, 2022, 10:33 AM

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Nu

3 months ago

E could really help build a community around the brand!

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Latrice

3 months ago

Wait, D? New products for unpopular demographics? That’s risky!

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Peggie

3 months ago

C sounds like a solid plan, but it needs to be well-researched.

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Jutta

4 months ago

Totally disagree with B. Why limit yourself?

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Katy

4 months ago

A is a smart move! Targeting regions makes sense.

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Sharika

4 months ago

Creating a blog for the demographics in question, like option E, could be a good way to engage them. I think we talked about content marketing strategies before.

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Nobuko

4 months ago

I feel like an aggressive marketing campaign, like in option C, could really help reach new audiences. We practiced something similar in class.

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Bernadine

4 months ago

I'm not sure if focusing only on popular demographics is the best strategy. Option B seems a bit limiting, right?

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Frank

5 months ago

I remember we discussed using regional sales data to target specific demographics. I think option A makes sense for that.

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Tennie

5 months ago

I'm pretty sure the answer is A. The 'iq' attribute is used to contain XMPP stanzas.

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Hershel

5 months ago

I'm a little unsure about this one. The question is asking for an additional monitor, but the options seem to be focused on different aspects of the social service department's work. I'm not sure if any of these options directly address the "appropriateness" of the interventions.

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Kasandra

5 months ago

Hmm, I'm a bit confused by the details here. I'll need to review my notes on locator-controlled destinations and Direct shipping networks.

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