CIMAPRO19-P02-1 Exam - Topic 4 Question 106 Discussion

Actual exam question for CIMA's CIMAPRO19-P02-1 exam

Question #: 106
Topic #: 4

An airline company has operated passenger flights with low ticket prices to various airports from a busy airport for several years. It now faces increased competition on a number of its routes and has decided to use the balanced scorecard to monitor its performance.

Which of the following statements are correct?

Select ALL that apply.

ACustomer satisfaction measures will not be needed because the company pursues a low price strategy for competitive advantage.

BThe proportion of seats that are occupied on flights could be a suitable measure for the internal business process perspective.

CThe number of new flights to different destinations could be a suitable measure for the learning and growth perspective.

DThe number of on time take-offs could be a suitable measure for the internal business process perspective.

ENon-financial objectives will be met as a result of financial objectives being achieved.

FA survey of passengers could be a suitable measure for the customer perspective.

Show Suggested Answer

Suggested Answer: A, C, D

by Beatriz at Jan 23, 2025, 01:23 AM

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Florinda

6 months ago

Wait, are they really ignoring customer satisfaction? That seems risky!

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Latanya

6 months ago

A survey for customer perspective? Yes, that makes sense!

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Yolande

6 months ago

I think measuring new flights is a bit off for growth perspective.

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Jacki

7 months ago

Totally agree, on-time take-offs matter a lot!

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Lachelle

7 months ago

Customer satisfaction is still key, even with low prices!

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Art

7 months ago

D sounds right; on-time take-offs are crucial for operational efficiency, so I would select that one for sure!

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Twanna

7 months ago

C seems a bit off to me; I’m not sure if new flights really fit the learning and growth perspective.

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Jani

8 months ago

I think B makes sense because seat occupancy is definitely a key performance indicator for internal processes, right?

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Shaun

8 months ago

I remember we discussed how customer satisfaction is still important, even for low-cost airlines, so I think A might be incorrect.

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Herschel

8 months ago

A passenger survey seems like a no-brainer for the customer perspective. Gotta get that direct feedback.

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Clorinda

8 months ago

I'm not totally convinced by the non-financial objectives point. Shouldn't those be just as important as the financial ones?

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Kirk

8 months ago

The internal business process and learning/growth perspectives seem more clear-cut. Measures like seat occupancy and new flight routes make sense to me.

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Winifred

8 months ago

Hmm, I'm a bit unsure about the customer satisfaction part. Wouldn't low prices mean they don't need to focus on that?

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Georgene

8 months ago

This question seems straightforward. I'll start by identifying the key perspectives of the balanced scorecard and thinking about relevant measures for each.

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Salome

1 year ago

I wonder if they'll throw in a trick answer like 'free in-flight meals for all passengers' just to see who's paying attention.

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Stephaine

12 months ago

F) A survey of passengers could be a suitable measure for the customer perspective.

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Cecilia

12 months ago

C) The number of new flights to different destinations could be a suitable measure for the learning and growth perspective.

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Alonzo

12 months ago

B) The proportion of seats that are occupied on flights could be a suitable measure for the internal business process perspective.

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Skye

1 year ago

E is a bit of a head-scratcher. Can't just assume financial goals will automatically lead to non-financial ones being met. Gotta measure both.

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Gladys

12 months ago

E is a bit of a head-scratcher. Can't just assume financial goals will automatically lead to non-financial ones being met. Gotta measure both.

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Mitzie

12 months ago

F) A survey of passengers could be a suitable measure for the customer perspective.

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Evelynn

1 year ago

C) The number of new flights to different destinations could be a suitable measure for the learning and growth perspective.

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Roy

1 year ago

B) The proportion of seats that are occupied on flights could be a suitable measure for the internal business process perspective.

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Billye

1 year ago

I think C is a good one too. Tracking new flight routes shows the company's efforts to grow and expand its business.

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Annelle

1 year ago

Definitely, it shows the company's commitment to expanding their business.

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Shala

1 year ago

I agree, tracking new flight routes is important for growth.

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Dick

1 year ago

I'm not sure I agree with A. Focusing on low prices doesn't mean you can ignore customer satisfaction. That's still a key part of the balanced scorecard.

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Nobuko

1 year ago

I also think F is correct. Surveying passengers can help improve customer satisfaction.

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Selma

1 year ago

B, D, and F seem like the most reasonable options. Measuring seat occupancy, on-time flights, and passenger satisfaction are all important for the airline's balanced scorecard.

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