CIMA Exam CIMAPRO19-P02-1 Topic 4 Question 106 Discussion

Actual exam question for CIMA's CIMAPRO19-P02-1 exam

Question #: 106
Topic #: 4

An airline company has operated passenger flights with low ticket prices to various airports from a busy airport for several years. It now faces increased competition on a number of its routes and has decided to use the balanced scorecard to monitor its performance.

Which of the following statements are correct?

Select ALL that apply.

ACustomer satisfaction measures will not be needed because the company pursues a low price strategy for competitive advantage.

BThe proportion of seats that are occupied on flights could be a suitable measure for the internal business process perspective.

CThe number of new flights to different destinations could be a suitable measure for the learning and growth perspective.

DThe number of on time take-offs could be a suitable measure for the internal business process perspective.

ENon-financial objectives will be met as a result of financial objectives being achieved.

FA survey of passengers could be a suitable measure for the customer perspective.

Show Suggested Answer

Suggested Answer: A, C, D

by Beatriz at Jan 23, 2025, 01:23 AM

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Salome

4 months ago

I wonder if they'll throw in a trick answer like 'free in-flight meals for all passengers' just to see who's paying attention.

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Stephaine

2 months ago

F) A survey of passengers could be a suitable measure for the customer perspective.

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Cecilia

2 months ago

C) The number of new flights to different destinations could be a suitable measure for the learning and growth perspective.

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Alonzo

2 months ago

B) The proportion of seats that are occupied on flights could be a suitable measure for the internal business process perspective.

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Skye

4 months ago

E is a bit of a head-scratcher. Can't just assume financial goals will automatically lead to non-financial ones being met. Gotta measure both.

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Gladys

2 months ago

E is a bit of a head-scratcher. Can't just assume financial goals will automatically lead to non-financial ones being met. Gotta measure both.

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Mitzie

3 months ago

F) A survey of passengers could be a suitable measure for the customer perspective.

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Evelynn

3 months ago

C) The number of new flights to different destinations could be a suitable measure for the learning and growth perspective.

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Roy

3 months ago

B) The proportion of seats that are occupied on flights could be a suitable measure for the internal business process perspective.

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Billye

4 months ago

I think C is a good one too. Tracking new flight routes shows the company's efforts to grow and expand its business.

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Annelle

4 months ago

Definitely, it shows the company's commitment to expanding their business.

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Shala

4 months ago

I agree, tracking new flight routes is important for growth.

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Dick

4 months ago

I'm not sure I agree with A. Focusing on low prices doesn't mean you can ignore customer satisfaction. That's still a key part of the balanced scorecard.

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Nobuko

4 months ago

I also think F is correct. Surveying passengers can help improve customer satisfaction.

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Selma

4 months ago

B, D, and F seem like the most reasonable options. Measuring seat occupancy, on-time flights, and passenger satisfaction are all important for the airline's balanced scorecard.

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