CIMA Exam CIMAPRA19-P03-1 Topic 4 Question 43 Discussion

Actual exam question for CIMA's CIMAPRA19-P03-1 exam

Question #: 43
Topic #: 4

JHG manufactures inexpensive cars that compete largely on price Its cars have very basic equipment and small but economical engines JHG's Board is considering launching a luxury brand of cars that will be far better equipped, more comfortable and have much better performance

Which THREE of the following would be relevant factors to incorporate into the stress testing of this new strategy to create a luxury brand?

AReductions m motorway speed limits

BThe need for consumer research

CIncreased tax on vehicle emissions

DThe cost of designing new cars.

EPotential changes in interest rates.

FSales of JHG's existing range of cars

Show Suggested Answer

Suggested Answer: C, D, F

by Casey at Apr 20, 2024, 06:59 AM

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Flo

3 days ago

We should also factor in the cost of designing new cars for the luxury brand.

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Tina

4 days ago

Agreed, understanding what our target market wants is crucial.

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Toshia

5 days ago

We need to consider consumer research when launching the luxury brand.

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