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CIMAPRA19-E01-1 Exam - Topic 6 Question 84 Discussion

A facilities management company sells to localcouncils.Which THREE of the following are appropriate methods of marketing?
A) Personal selling and B) Exhibitions and C) Technical seminars and D) Celebrity endorsements
E) Newspaper adverts
F) Social media

CIMAPRA19-E01-1 Exam - Topic 6 Question 84 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 84
Topic #: 6
[All CIMAPRA19-E01-1 Questions]

A facilities management company sells to localcouncils.

Which THREE of the following are appropriate methods of marketing?

Show Suggested Answer Hide Answer
Suggested Answer: A, B, C, D

by Lashawnda at Apr 09, 2024, 08:53 AM

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Beata
9 months ago
Newspaper adverts? Do people still read those?
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Laurel
10 months ago
Celebrity endorsements? Really? That seems off for this market.
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Sommer
10 months ago
Technical seminars can really showcase expertise.
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Josphine
10 months ago
Totally agree, exhibitions work well too!
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Venita
10 months ago
Personal selling is key for local councils.
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Catherin
10 months ago
I practiced a similar question, and I think newspaper adverts might work, but social media seems less effective for local councils.
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Effie
11 months ago
Technical seminars could be relevant too, especially if they showcase our services. I feel uncertain about celebrity endorsements though.
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Georgeanna
11 months ago
I remember we discussed exhibitions in class as a good way to reach local councils, so I might choose that one.
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Tatum
11 months ago
I think personal selling is definitely one of the methods, but I'm not sure about the others.
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Francoise
11 months ago
I'm a bit confused by some of these options. Celebrity endorsements and newspaper ads don't seem very relevant for a facilities management company selling to councils. I'll need to really analyze each choice to identify the top three.
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Tegan
11 months ago
I've got this! Personal selling, exhibitions, and technical seminars are the clear winners here. Local councils will respond best to a personal, professional approach with relevant industry expertise.
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Chaya
11 months ago
Personal selling and exhibitions seem like obvious choices for reaching local councils. I'm less sure about the other options - I'll need to think through how well they would work for this type of B2B customer.
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Skye
11 months ago
Hmm, I'm a bit unsure about this one. There are a lot of options, and I want to make sure I pick the three most appropriate ones. I'll need to think carefully about the company's customer base and what marketing approaches would be most effective.
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Irving
11 months ago
This seems like a straightforward marketing question. I'll focus on the key requirements - the company sells to local councils, so I'll look for methods that are likely to work well for that target audience.
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Sharika
11 months ago
This seems like a straightforward question about defect classification. I'll think through the key criteria - a nonconformance that could substantially reduce usability would likely be classified as major or critical.
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Gaston
11 months ago
I feel pretty confident about this one. The tariffs from Country F and the criticism of diesel cars are clearly external factors that JC has to respond to, while the other options seem to be more internal operational issues.
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Stevie
11 months ago
I'm not fully confident, but I think "Married filing separately" isn't an option here since Parker's spouse passed away.
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Tasia
11 months ago
Okay, let me think this through. Aviatrix is a networking solution, so it's likely integrating with a networking-focused AWS service. AWS Shield and AWS Inspector don't seem quite right for this. I'll go with AWS WAF as my best guess.
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Denise
1 year ago
B, C, and F are the clear winners here. I mean, who doesn't love a good technical seminar? Especially if it comes with free snacks.
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Maryann
1 year ago
Social media is definitely a must for reaching a younger demographic.
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Delsie
1 year ago
Exhibitions can also be effective in reaching a larger audience.
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Angella
1 year ago
I agree, technical seminars are a great way to showcase our services.
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Meaghan
1 year ago
I'm picturing the facilities management team trying to get a famous actor to endorse their services. That would be a sight to see!
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Jani
1 year ago
D: Yeah, let's stick to traditional methods like newspaper adverts and social media.
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Stephane
1 year ago
C: I don't think celebrity endorsements would be the right fit for our target market.
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Zita
1 year ago
B: I agree, technical seminars could also be a great way to showcase our expertise.
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Rosamond
1 year ago
A: Let's focus on personal selling and exhibitions to reach out to local councils.
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Tommy
1 year ago
Celebrity endorsements? Really? I think I'll stick to the more practical options, like social media. Might as well throw in some newspaper ads for good measure.
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Tiffiny
1 year ago
Newspaper adverts can also be effective in reaching a wider audience.
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Mireya
1 year ago
Social media is definitely a good option for marketing.
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Naomi
1 year ago
Personal selling, exhibitions, and technical seminars are definitely the way to go. Gotta show those councils what you've got!
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Fletcher
1 year ago
I believe social media is crucial for reaching a younger demographic.
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Suzi
1 year ago
Exhibitions can showcase our services to a wider audience.
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Albina
1 year ago
I think personal selling is important for building relationships.
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