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CIMAPRA19-E01-1 Exam - Topic 6 Question 84 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 84
Topic #: 6
[All CIMAPRA19-E01-1 Questions]

A facilities management company sells to localcouncils.

Which THREE of the following are appropriate methods of marketing?

Show Suggested Answer Hide Answer
Suggested Answer: A, B, C, D

by Lashawnda at Apr 09, 2024, 08:53 AM

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Beata
3 months ago
Newspaper adverts? Do people still read those?
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Laurel
3 months ago
Celebrity endorsements? Really? That seems off for this market.
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Sommer
3 months ago
Technical seminars can really showcase expertise.
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Josphine
4 months ago
Totally agree, exhibitions work well too!
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Venita
4 months ago
Personal selling is key for local councils.
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Catherin
4 months ago
I practiced a similar question, and I think newspaper adverts might work, but social media seems less effective for local councils.
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Effie
4 months ago
Technical seminars could be relevant too, especially if they showcase our services. I feel uncertain about celebrity endorsements though.
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Georgeanna
4 months ago
I remember we discussed exhibitions in class as a good way to reach local councils, so I might choose that one.
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Tatum
5 months ago
I think personal selling is definitely one of the methods, but I'm not sure about the others.
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Francoise
5 months ago
I'm a bit confused by some of these options. Celebrity endorsements and newspaper ads don't seem very relevant for a facilities management company selling to councils. I'll need to really analyze each choice to identify the top three.
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Tegan
5 months ago
I've got this! Personal selling, exhibitions, and technical seminars are the clear winners here. Local councils will respond best to a personal, professional approach with relevant industry expertise.
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Chaya
5 months ago
Personal selling and exhibitions seem like obvious choices for reaching local councils. I'm less sure about the other options - I'll need to think through how well they would work for this type of B2B customer.
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Skye
5 months ago
Hmm, I'm a bit unsure about this one. There are a lot of options, and I want to make sure I pick the three most appropriate ones. I'll need to think carefully about the company's customer base and what marketing approaches would be most effective.
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Irving
5 months ago
This seems like a straightforward marketing question. I'll focus on the key requirements - the company sells to local councils, so I'll look for methods that are likely to work well for that target audience.
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Sharika
5 months ago
This seems like a straightforward question about defect classification. I'll think through the key criteria - a nonconformance that could substantially reduce usability would likely be classified as major or critical.
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Gaston
5 months ago
I feel pretty confident about this one. The tariffs from Country F and the criticism of diesel cars are clearly external factors that JC has to respond to, while the other options seem to be more internal operational issues.
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Stevie
5 months ago
I'm not fully confident, but I think "Married filing separately" isn't an option here since Parker's spouse passed away.
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Tasia
5 months ago
Okay, let me think this through. Aviatrix is a networking solution, so it's likely integrating with a networking-focused AWS service. AWS Shield and AWS Inspector don't seem quite right for this. I'll go with AWS WAF as my best guess.
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Denise
10 months ago
B, C, and F are the clear winners here. I mean, who doesn't love a good technical seminar? Especially if it comes with free snacks.
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Maryann
9 months ago
Social media is definitely a must for reaching a younger demographic.
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Delsie
9 months ago
Exhibitions can also be effective in reaching a larger audience.
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Angella
10 months ago
I agree, technical seminars are a great way to showcase our services.
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Meaghan
10 months ago
I'm picturing the facilities management team trying to get a famous actor to endorse their services. That would be a sight to see!
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Jani
8 months ago
D: Yeah, let's stick to traditional methods like newspaper adverts and social media.
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Stephane
9 months ago
C: I don't think celebrity endorsements would be the right fit for our target market.
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Zita
9 months ago
B: I agree, technical seminars could also be a great way to showcase our expertise.
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Rosamond
10 months ago
A: Let's focus on personal selling and exhibitions to reach out to local councils.
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Tommy
10 months ago
Celebrity endorsements? Really? I think I'll stick to the more practical options, like social media. Might as well throw in some newspaper ads for good measure.
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Tiffiny
9 months ago
Newspaper adverts can also be effective in reaching a wider audience.
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Mireya
10 months ago
Social media is definitely a good option for marketing.
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Naomi
11 months ago
Personal selling, exhibitions, and technical seminars are definitely the way to go. Gotta show those councils what you've got!
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Fletcher
11 months ago
I believe social media is crucial for reaching a younger demographic.
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Suzi
11 months ago
Exhibitions can showcase our services to a wider audience.
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Albina
11 months ago
I think personal selling is important for building relationships.
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