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A facilities management company sells to localcouncils.
Which THREE of the following are appropriate methods of marketing?
Suggested Answer: A, B, C, D
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34 comments · newest first
BE
Beata
11 months ago
Newspaper adverts? Do people still read those?
LA
Laurel
11 months ago
Celebrity endorsements? Really? That seems off for this market.
SO
Sommer
11 months ago
Technical seminars can really showcase expertise.
JO
Josphine
12 months ago
Totally agree, exhibitions work well too!
VE
Venita
12 months ago
Personal selling is key for local councils.
CA
Catherin
1 year ago
I practiced a similar question, and I think newspaper adverts might work, but social media seems less effective for local councils.
EF
Effie
1 year ago
Technical seminars could be relevant too, especially if they showcase our services. I feel uncertain about celebrity endorsements though.
GE
Georgeanna
1 year ago
I remember we discussed exhibitions in class as a good way to reach local councils, so I might choose that one.
TA
Tatum
1 year ago
I think personal selling is definitely one of the methods, but I'm not sure about the others.
FR
Francoise
1 year ago
I'm a bit confused by some of these options. Celebrity endorsements and newspaper ads don't seem very relevant for a facilities management company selling to councils. I'll need to really analyze each choice to identify the top three.
TE
Tegan
1 year ago
I've got this! Personal selling, exhibitions, and technical seminars are the clear winners here. Local councils will respond best to a personal, professional approach with relevant industry expertise.
CH
Chaya
1 year ago
Personal selling and exhibitions seem like obvious choices for reaching local councils. I'm less sure about the other options - I'll need to think through how well they would work for this type of B2B customer.
SK
Skye
1 year ago
Hmm, I'm a bit unsure about this one. There are a lot of options, and I want to make sure I pick the three most appropriate ones. I'll need to think carefully about the company's customer base and what marketing approaches would be most effective.
IR
Irving
1 year ago
This seems like a straightforward marketing question. I'll focus on the key requirements - the company sells to local councils, so I'll look for methods that are likely to work well for that target audience.
SH
Sharika
1 year ago
This seems like a straightforward question about defect classification. I'll think through the key criteria - a nonconformance that could substantially reduce usability would likely be classified as major or critical.
GA
Gaston
1 year ago
I feel pretty confident about this one. The tariffs from Country F and the criticism of diesel cars are clearly external factors that JC has to respond to, while the other options seem to be more internal operational issues.
ST
Stevie
1 year ago
I'm not fully confident, but I think "Married filing separately" isn't an option here since Parker's spouse passed away.
TA
Tasia
1 year ago
Okay, let me think this through. Aviatrix is a networking solution, so it's likely integrating with a networking-focused AWS service. AWS Shield and AWS Inspector don't seem quite right for this. I'll go with AWS WAF as my best guess.
DE
Denise
1 year ago
B, C, and F are the clear winners here. I mean, who doesn't love a good technical seminar? Especially if it comes with free snacks.
MA
Maryann
1 year ago
Social media is definitely a must for reaching a younger demographic.
DE
Delsie
1 year ago
Exhibitions can also be effective in reaching a larger audience.
AN
Angella
1 year ago
I agree, technical seminars are a great way to showcase our services.
ME
Meaghan
2 years ago
I'm picturing the facilities management team trying to get a famous actor to endorse their services. That would be a sight to see!
JA
Jani
1 year ago
D: Yeah, let's stick to traditional methods like newspaper adverts and social media.
ST
Stephane
1 year ago
C: I don't think celebrity endorsements would be the right fit for our target market.
ZI
Zita
1 year ago
B: I agree, technical seminars could also be a great way to showcase our expertise.
RO
Rosamond
1 year ago
A: Let's focus on personal selling and exhibitions to reach out to local councils.
TO
Tommy
2 years ago
Celebrity endorsements? Really? I think I'll stick to the more practical options, like social media. Might as well throw in some newspaper ads for good measure.
TI
Tiffiny
1 year ago
Newspaper adverts can also be effective in reaching a wider audience.
MI
Mireya
1 year ago
Social media is definitely a good option for marketing.
NA
Naomi
2 years ago
Personal selling, exhibitions, and technical seminars are definitely the way to go. Gotta show those councils what you've got!
FL
Fletcher
2 years ago
I believe social media is crucial for reaching a younger demographic.
SU
Suzi
2 years ago
Exhibitions can showcase our services to a wider audience.
AL
Albina
2 years ago
I think personal selling is important for building relationships.