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CIMAPRA19-E01-1 Exam - Topic 6 Question 52 Discussion

La Vie En Rose was the latest perfume from the popular and well known perfumery, Lola. In almost every high quality magazine there was an advert featuring a famous actress and produced by a well known director. Afew weeks after launching, La Vie En Rose became the top selling perfume.At the same time, another perfume called Amber launched from a smaller company and only appeared in a few advertisements and the perfume doesn't sell well.In a blind test, where participants tried both Amber and La Vie En Rose, it was found that La Vie En Rose was the most popular choice.Which orientation did La Vie En Rose use and why was it more successful than the Amber perfume?
A) La Vie En Rose focused primarily on the selling and promotion of a product.
B) The perfumery based their marketing around customer needs.
C) The perfumery were chiefly concerned with the quality of La Vie En Rose.
D) They specialised in producing as much as possible of a given product or service.

CIMAPRA19-E01-1 Exam - Topic 6 Question 52 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 52
Topic #: 6
[All CIMAPRA19-E01-1 Questions]

La Vie En Rose was the latest perfume from the popular and well known perfumery, Lol

a. In almost every high quality magazine there was an advert featuring a famous actress and produced by a well known director. A

few weeks after launching, La Vie En Rose became the top selling perfume.

At the same time, another perfume called Amber launched from a smaller company and only appeared in a few advertisements and the perfume doesn't sell well.

In a blind test, where participants tried both Amber and La Vie En Rose, it was found that La Vie En Rose was the most popular choice.

Which orientation did La Vie En Rose use and why was it more successful than the Amber perfume?

Show Suggested Answer Hide Answer
Suggested Answer: A

by Lawrence at May 26, 2022, 11:04 PM

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Vince
10 months ago
Surprised La Vie En Rose did so well, honestly!
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Earlean
10 months ago
Quality matters, but marketing wins the game.
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Noel
10 months ago
Really? I thought Amber had a unique scent.
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Junita
11 months ago
Totally agree, the ads were everywhere!
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Veronika
11 months ago
La Vie En Rose had a huge marketing push!
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Alverta
11 months ago
I feel like they probably did a bit of everything, but the strong promotion definitely gave La Vie En Rose an edge over Amber.
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Walton
11 months ago
I'm leaning towards option C because they had a famous actress and a well-known director, which suggests a focus on quality. But I could be wrong.
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Wilford
11 months ago
I remember a practice question about marketing strategies, and I think the emphasis was on promotion. So maybe option A is correct?
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Laura
11 months ago
I think La Vie En Rose might have focused on customer needs, but I'm not entirely sure. It seems like they really understood their target market.
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Malcolm
11 months ago
Based on the options given, I'd say the correct answer is B - ODBC, SQL, Syslog, SMTP, URL, and NetworkShare. That seems to cover the main output actions.
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Anissa
11 months ago
I'm pretty sure the answer is A. The question specifically mentions a file that is installed into the \CN\web\did_url_mappings\2.0 directory, and GVPOwner_Admin_<IVRProfile>.xml seems like the most likely candidate.
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Van
11 months ago
This looks like a pretty straightforward question. I'm confident I can figure this out.
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