Deal of The Day! Hurry Up, Grab the Special Discount - Save 25% - Ends In 00:00:00 Coupon code: SAVE25
Welcome to Pass4Success

- Free Preparation Discussions

CIMAPRA19-E01-1 Exam - Topic 6 Question 128 Discussion

T is the head of the marketing department in company Z. There have been several new recruits into the department recently and T is introducing them to the marketing mix. T explains that the original marketing mix had only 4 Ps. However, this was focused primarily around the manufacturing industry. The mixwas later extended to include an extra 3 Ps for use in the service industry. Which THREE of the following are the extra 3 Ps?
A) Physical evidence and B) People and C) Processes
D) Place
E) Price
F) Promotion

CIMAPRA19-E01-1 Exam - Topic 6 Question 128 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 128
Topic #: 6
[All CIMAPRA19-E01-1 Questions]

T is the head of the marketing department in company Z. There have been several new recruits into the department recently and T is introducing them to the marketing mix. T explains that the original marketing mix had only 4 Ps. However, this was focused primarily around the manufacturing industry. The mixwas later extended to include an extra 3 Ps for use in the service industry. Which THREE of the following are the extra 3 Ps?

Show Suggested Answer Hide Answer
Suggested Answer: A, B, C

Contribute your Thoughts:

0/2000 characters
I feel like I’ve seen similar questions before. I’m pretty confident about Physical evidence and People, but I might mix up Processes with something else.
upvoted 0 times
...
Rory
5 days ago
This question reminds me of a practice quiz I did where we had to identify the 7 Ps. I think I got them right, but I’m still a bit confused about Processes.
upvoted 0 times
...
Yuriko
10 days ago
I’m not entirely sure about the third one, but I know Physical evidence and People are definitely part of it.
upvoted 0 times
...
Felicitas
15 days ago
I remember studying the extended marketing mix, and I think the extra 3 Ps are definitely Physical evidence, People, and Processes.
upvoted 0 times
...

Save Cancel