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T is the head of the marketing department in company Z. There have been several new recruits into the department recently and T is introducing them to the marketing mix. T explains that the original marketing mix had only 4 Ps. However, this was focused primarily around the manufacturing industry. The mixwas later extended to include an extra 3 Ps for use in the service industry. Which THREE of the following are the extra 3 Ps?
Suggested Answer: A, B, C
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12 comments · newest first
LA
Laquita
2 months ago
Definitely! Without those, service quality can suffer.
IL
Ilene
2 months ago
I agree! Physical evidence, people, and processes are crucial for customer experience.
JU
Julianna
2 months ago
I think the extra 3 Ps are A, B, and C. They really matter in services.
KI
Kiley
3 months ago
I always thought it was just the original 4 Ps. Interesting!
SH
Sharika
3 months ago
Yup, those 3 are essential for services!
BL
Blondell
3 months ago
Wait, are you sure about that? I thought there were more Ps!
MA
Matt
3 months ago
Totally agree, those are the right ones!
RE
Renea
3 months ago
The extra 3 Ps are definitely Physical evidence, People, and Processes!
CA
Carmen
3 months ago
I feel like I’ve seen similar questions before. I’m pretty confident about Physical evidence and People, but I might mix up Processes with something else.
RO
Rory
4 months ago
This question reminds me of a practice quiz I did where we had to identify the 7 Ps. I think I got them right, but I’m still a bit confused about Processes.
YU
Yuriko
4 months ago
I’m not entirely sure about the third one, but I know Physical evidence and People are definitely part of it.
FE
Felicitas
4 months ago
I remember studying the extended marketing mix, and I think the extra 3 Ps are definitely Physical evidence, People, and Processes.