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CIMAPRA19-E01-1 Exam - Topic 6 Question 128 Discussion

T is the head of the marketing department in company Z. There have been several new recruits into the department recently and T is introducing them to the marketing mix. T explains that the original marketing mix had only 4 Ps. However, this was focused primarily around the manufacturing industry. The mixwas later extended to include an extra 3 Ps for use in the service industry. Which THREE of the following are the extra 3 Ps?
A) Physical evidence and B) People and C) Processes
D) Place
E) Price
F) Promotion

CIMAPRA19-E01-1 Exam - Topic 6 Question 128 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 128
Topic #: 6
[All CIMAPRA19-E01-1 Questions]

T is the head of the marketing department in company Z. There have been several new recruits into the department recently and T is introducing them to the marketing mix. T explains that the original marketing mix had only 4 Ps. However, this was focused primarily around the manufacturing industry. The mixwas later extended to include an extra 3 Ps for use in the service industry. Which THREE of the following are the extra 3 Ps?

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Suggested Answer: A, B, C

by Eleonore at Jun 21, 2026, 05:34 AM

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Laquita
16 days ago
Definitely! Without those, service quality can suffer.
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Ilene
21 days ago
I agree! Physical evidence, people, and processes are crucial for customer experience.
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Julianna
26 days ago
I think the extra 3 Ps are A, B, and C. They really matter in services.
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Kiley
1 month ago
I always thought it was just the original 4 Ps. Interesting!
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Sharika
1 month ago
Yup, those 3 are essential for services!
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Blondell
1 month ago
Wait, are you sure about that? I thought there were more Ps!
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Matt
2 months ago
Totally agree, those are the right ones!
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Renea
2 months ago
The extra 3 Ps are definitely Physical evidence, People, and Processes!
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Carmen
2 months ago
I feel like I’ve seen similar questions before. I’m pretty confident about Physical evidence and People, but I might mix up Processes with something else.
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Rory
2 months ago
This question reminds me of a practice quiz I did where we had to identify the 7 Ps. I think I got them right, but I’m still a bit confused about Processes.
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Yuriko
2 months ago
I’m not entirely sure about the third one, but I know Physical evidence and People are definitely part of it.
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Felicitas
2 months ago
I remember studying the extended marketing mix, and I think the extra 3 Ps are definitely Physical evidence, People, and Processes.
upvoted 0 times
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