CIMAPRA19-E01-1 Exam - Topic 6 Question 121 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 121
Topic #: 6

[All CIMAPRA19-E01-1 Questions]

Digital interactive marketing does NOT involve the use of Which option best?

BMobile phones

CRadio commercials

DSocial media

AEmails

Show Suggested Answer

Suggested Answer: C

by Yoko at Jan 23, 2026, 02:22 PM

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Roosevelt

1 month ago

Definitely! Digital means using online platforms, not print.

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Gladys

2 months ago

Agreed! It's all about online engagement now.

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India

2 months ago

Yeah, print is outdated for digital marketing.

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Gregoria

2 months ago

I think it doesn't involve traditional print ads.

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Augustine

4 months ago

I thought digital could still mean some offline strategies too?

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Aleisha

4 months ago

It's all about online engagement these days!

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Jospeh

4 months ago

Wait, are we sure about that? What if it includes some digital print?

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Giovanna

4 months ago

Totally agree, print is so outdated now!

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Shaun

4 months ago

It doesn't involve traditional print ads.

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Shaun

4 months ago

I'm just hoping the answer isn't fax machines. That would be a real throwback!

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Fidelia

5 months ago

Haha, carrier pigeons? Really? I think the answer is probably something more modern, like virtual reality or augmented reality.

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Ayesha

5 months ago

I'm gonna go with carrier pigeons. That's the future of digital marketing, mark my words!

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Winifred

5 months ago

Hmm, I'd say it's not social media either. That's like the bread and butter of digital marketing.

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Ashton

5 months ago

Definitely not email, that's like the most basic digital marketing tool.

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Derick

5 months ago

I studied that digital marketing is all about engagement, so maybe it doesn't include passive forms like TV ads?

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Xuan

5 months ago

I feel like digital interactive marketing excludes things like billboards, but I can't recall the exact details.

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Sharika

6 months ago

I remember a practice question about this, and I think it was something like email marketing versus print ads.

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Hermila

6 months ago

I think digital interactive marketing definitely involves social media, but I'm not sure about traditional advertising methods.

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Ozell

7 months ago

I've got a strategy for this. I'll eliminate the options that don't fit the description of digital interactive marketing, and then choose the best remaining answer.

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Dierdre

7 months ago

Wait, what? I'm a bit confused by the wording of this question. Let me re-read it and see if I can figure it out.

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Filiberto

7 months ago

Okay, I've got this. Digital interactive marketing doesn't involve traditional print or TV ads, so the answer must be one of the other options.

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Jerrod

7 months ago

Hmm, this seems like a tricky question. I'll have to review my notes on digital marketing.

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Jerrod

7 months ago

I'm not sure about this one. I'll need to think it through carefully.

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Muriel

29 days ago

What about print media? That could be it too.

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Idella

1 month ago

Yeah, that makes sense. Digital is all about online.

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Dante

1 month ago

I think it might be traditional advertising.

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