Ha, imagine if the answer was just 'all of the above'! That would be too easy. I'm going with A, C, and F - gotta keep those cusAftoners happy and get the word out creatively.
Hmm, I'm not so sure about D - competitive pricing policies. That seems more like a tactical decision than a reflection of the overall business philosophy. I'd go with A, C, and E instead.
I agree with Magdalene's choices, but I'd also add B - marketing as a management process. That shows the organization is truly committed to the marketing concept, not just doing it as an afterthought.
I think A, C, and F are the key features that indicate an organization is following the marketing concept. Market research, customer satisfaction surveys, and imaginative promotional campaigns are all focused on understanding and meeting customer needs.
Afton
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