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CIMA Exam CIMAPRA19-E01-1 Topic 6 Question 100 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 100
Topic #: 6
[All CIMAPRA19-E01-1 Questions]

Which THREEof the followingfeatures are likely to indicate that an organisation is following the marketing concept as a business philosophy?

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Suggested Answer: A, B, C

Contribute your Thoughts:

Afton
14 days ago
Ha, imagine if the answer was just 'all of the above'! That would be too easy. I'm going with A, C, and F - gotta keep those cusAftoners happy and get the word out creatively.
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Janine
16 days ago
Hmm, I'm not so sure about D - competitive pricing policies. That seems more like a tactical decision than a reflection of the overall business philosophy. I'd go with A, C, and E instead.
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Staci
17 days ago
I agree with Magdalene's choices, but I'd also add B - marketing as a management process. That shows the organization is truly committed to the marketing concept, not just doing it as an afterthought.
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Magdalene
20 days ago
I think A, C, and F are the key features that indicate an organization is following the marketing concept. Market research, customer satisfaction surveys, and imaginative promotional campaigns are all focused on understanding and meeting customer needs.
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Alpha
8 days ago
Marketing as a management process is also crucial for implementing marketing strategies effectively.
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Gregoria
10 days ago
Market research helps understand customer needs, customer satisfaction surveys measure satisfaction, and imaginative promotional campaigns attract customers.
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Lavera
12 days ago
A, C, and F are definitely important indicators of following the marketing concept.
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Joseph
30 days ago
I believe D, E, and F are also important. Competitive pricing, cost controls, and promotional campaigns can also indicate a focus on marketing.
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Aimee
1 months ago
I agree with Nickolas. Market research, marketing as a management process, and customer satisfaction surveys show a customer-focused approach.
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Nickolas
1 months ago
I think A, B, and C are indicators of following the marketing concept.
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