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CIMAPRA19-E01-1 Exam - Topic 5 Question 79 Discussion

Which of the following are types of primary research? Select ALL that apply.
A) Interviews and B) Questionnaires and C) Observation and D) Test marketing
E) Trade associations/professional bodies
F) National and local press
G) Industry magazines
H) Governments
I) Websites
J) Informal contacts
K) Published company accounts
L) Books
M) Market surveys produced by external researchers
N) Previously gathered marketing research
O) Censuses
P) Public records

CIMAPRA19-E01-1 Exam - Topic 5 Question 79 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 79
Topic #: 5
[All CIMAPRA19-E01-1 Questions]

Which of the following are types of primary research? Select ALL that apply.

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Suggested Answer: A, B, C, D

by Sarah at Dec 21, 2023, 08:08 PM

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Kenny
8 months ago
I’m surprised that websites are considered primary research!
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Merrilee
8 months ago
Trade associations are not primary research, right?
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Solange
8 months ago
Wait, test marketing is primary research? I thought it was secondary.
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Rex
8 months ago
I agree, observation counts too!
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Dyan
9 months ago
Interviews and questionnaires are definitely primary research!
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Doretha
9 months ago
I feel like trade associations and professional bodies might not fit into primary research. They seem more like secondary sources to me.
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Sena
9 months ago
I’m pretty confident about A, B, and C being correct, but I’m unsure if test marketing counts as primary research or not.
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Mickie
9 months ago
I think observation is also a primary research method, right? It feels like it was mentioned in a practice question we did.
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Alpha
9 months ago
I remember that interviews and questionnaires are definitely types of primary research, but I'm not so sure about observation.
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Bette
9 months ago
This is a good review of the different types of primary research. I feel like I have a solid understanding of the concepts, so I'll carefully select the right options.
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Na
9 months ago
I'm a bit confused by some of these options. Is test marketing considered primary research? And what about things like industry magazines and government data - are those primary or secondary? I'll have to make my best guess here.
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Laura
9 months ago
Okay, I've got this. Interviews, questionnaires, and observation are definitely primary research methods. I'm pretty confident about those. Let me double-check the rest.
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Catalina
9 months ago
Hmm, this is a tricky one. I'm not totally sure about the difference between primary and secondary research. I'll have to think through each option and try to remember what we covered in class.
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Rosio
10 months ago
This looks like a straightforward question on primary research methods. I'll go through the options carefully and select all the ones that apply.
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Cammy
10 months ago
Hmm, I'm not totally sure about this one. I'll have to think it through carefully.
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Shelba
10 months ago
This seems like a straightforward question on contract types. I'll review the options carefully and choose the one that best fits the description.
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Tegan
10 months ago
Hmm, I'm a bit confused on this one. I know the different GoldenGate processes, but I'm not sure which one is responsible for managing the trail files. I'll have to think this through carefully.
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