CIMAPRA19-E01-1 Exam - Topic 5 Question 37 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 37
Topic #: 5

[All CIMAPRA19-E01-1 Questions]

Which of the following specifically describes experiential marketing?

AExperiential marketing uses marketing techniques to motivate employees.

BExperiential marketing uses marketing techniques to achieve non-commercial goals.

CExperiential marketing uses marketing techniques to create an emotional connection between a person and a brand.

DExperiential marketing uses marketing techniques to maximise profits.

Show Suggested Answer

Suggested Answer: C

by Catarina at May 05, 2022, 06:37 PM

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Rodrigo

5 months ago

I thought experiential marketing was just about events, but I guess it’s deeper than that!

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Dominga

6 months ago

A and D are definitely not it. They focus on employees and profits, not experiences.

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Felix

6 months ago

Wait, can marketing really create emotional connections? Sounds a bit exaggerated.

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Lorriane

6 months ago

Totally agree, C really captures the essence of experiential marketing.

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Jame

6 months ago

I think C is the right answer! It's all about emotions.

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Barney

6 months ago

Okay, let's see. The changes were made on LTM-B, and there's a "changes pending" message on all devices, so that's a clue.

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Jamal

6 months ago

Okay, the key things to remember are setting up DHCP, creating manifests, and meeting the memory requirements for the install server. I've got a strategy to tackle this.

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Stephaine

6 months ago

I'm pretty confident that the answer is B and C. Adding the ?limit=10 to the URL and using the params parameter with {'limit': '10'} should both work to restrict the results.

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