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CIMAPRA19-E01-1 Exam - Topic 5 Question 37 Discussion

Which of the following specifically describes experiential marketing?
C) Experiential marketing uses marketing techniques to create an emotional connection between a person and a brand.
A) Experiential marketing uses marketing techniques to motivate employees.
B) Experiential marketing uses marketing techniques to achieve non-commercial goals.
D) Experiential marketing uses marketing techniques to maximise profits.

CIMAPRA19-E01-1 Exam - Topic 5 Question 37 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 37
Topic #: 5
[All CIMAPRA19-E01-1 Questions]

Which of the following specifically describes experiential marketing?

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Suggested Answer: C

by Catarina at May 05, 2022, 06:37 PM

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Rodrigo
10 months ago
I thought experiential marketing was just about events, but I guess it’s deeper than that!
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Dominga
10 months ago
A and D are definitely not it. They focus on employees and profits, not experiences.
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Felix
11 months ago
Wait, can marketing really create emotional connections? Sounds a bit exaggerated.
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Lorriane
11 months ago
Totally agree, C really captures the essence of experiential marketing.
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Jame
11 months ago
I think C is the right answer! It's all about emotions.
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Barney
11 months ago
Okay, let's see. The changes were made on LTM-B, and there's a "changes pending" message on all devices, so that's a clue.
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Jamal
11 months ago
Okay, the key things to remember are setting up DHCP, creating manifests, and meeting the memory requirements for the install server. I've got a strategy to tackle this.
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Stephaine
11 months ago
I'm pretty confident that the answer is B and C. Adding the ?limit=10 to the URL and using the params parameter with {'limit': '10'} should both work to restrict the results.
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