Discuss CIMA CIMAPRA19-E01-1 Exam Topic 3 Question 54

Tom owns a guitar shop, called Jones's Guitars. In attempt to drum up business, he's decided to launch a guerilla marketing campaign.

Which of the following is the correct example of Tom using guerilla marketing?

APlacing an empty guitar rack outside his shop with a sign saying, 'Free air guitar - one per person.'

BEncouraging customers to try one of the store's brand new guitars.

CLaunching a social media campaign called #GetDownTo]ones's

DEncouraging all his staff to try to build a rapport with the customers.

ESpending a lot of money on decorating the shop and playing the most famous guitar-based songs.

Suggested Answer: A

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14 comments · newest first

Lucille 12 months ago

E is just regular advertising, not guerilla at all.

Jin 12 months ago

D just seems like good customer service, not marketing.

Graciela 1 year ago

Free air guitar? Is that even a thing? Sounds weird.

Martina 1 year ago

I think C is a better example. Social media is huge!

Kenneth 1 year ago

A is definitely guerilla marketing! So clever!

Aja 1 year ago

I don’t think B or D really capture the essence of guerilla marketing. They seem more traditional to me.

Lizette 1 year ago

I feel like A is definitely a unique approach, but I also wonder if it’s too gimmicky? I guess it could work if done right.

Corazon 1 year ago

I'm not entirely sure, but I remember a practice question where social media campaigns were considered guerilla marketing. So maybe C could be right?

Peggy 1 year ago

I think guerilla marketing is all about being creative and unexpected, so maybe A with the empty guitar rack fits that idea?

Anabel 1 year ago

Hmm, I'm not sure about this one. I'll need to think it through carefully and consider any potential exceptions or nuances.

Shanda 1 year ago

Okay, I think I know the answer to this. AppResponse WTA should have the highest priority for populating the End-User Experience Dashboard.

Belen 1 year ago

I'm not too confident on this one. Is it something about missing fields in the Ethernet header? Or was it unreliable data transfer? I'll have to review my notes to be sure.

Iluminada 1 year ago

I'm a bit confused by the technical terms in this question. I'll need to focus and make sure I understand what each option is describing.

Dorcas 1 year ago

This seems like a straightforward question about the jTAG method. I'm pretty confident I know the answer, but I'll quickly review my notes just to be sure.

CIMAPRA19-E01-1 Exam - Topic 3 Question 54 Discussion