A Housing Association has received press attention due to the poor state of its properties and the difficulties tenants experience in getting repairs done. It recently released the following press statement:
''It's vital to us that our tenants live in good quality accommodation and that any problems are addressed in a timely manner. To this end we are launching an initiative to completely overhaul our maintenance strategy and operation.''
Which two of the following should the Housing Association consider as targets to measure their performance against this press statement?
The statement commits to two outcomes: good quality accommodation and repairs addressed in a timely manner. The documentation emphasises that performance targets and measures must be chosen carefully and should reflect not only internal views but also customer expectations; otherwise performance may look ''fine'' internally while failing customers. It also stresses that KPIs/targets should be SMART and monitored regularly.
Option A provides a clear, measurable proxy for property condition: if emergency repairs are needed in a high proportion of properties, that indicates poor underlying condition and reactive maintenance. Setting a target like ''no more than 5%'' directly measures progress toward ''good quality accommodation.''
Option C translates tenant experience into a clear target: limiting complaints about condition/repairs to a defined maximum per month is specific and measurable, and it reflects the customer perspective that the press statement is trying to reassure.
Option B is a valid measure but it is not defined as a target (it has no threshold), so it is less aligned to the question asking for ''targets to measure performance against.'' Option D measures media coverage, which is indirect and can be influenced by factors outside operational performance; it is not a reliable operational KPI for accommodation quality or repair timeliness. Therefore, A and C are the best targets.
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