BCS Exam BAP18 Topic 5 Question 16 Discussion

Marketing is primarily concerned with the 4Ps: product, promotion, price and price. The institute of Analysis (IoA) offers qualification in system analysis. A number of interviews have been held with senior stakeholders, including the marketing Manager. Here are two five of the activities that have been identified by stakeholders:

a) Agree new qualifications.

b) Upgrade the website.

c) Recruit new examiners.

d) Register candidates.

e) Analyze website activity.

Which of these activities would reflect the business perspective of the Marketing Manager of the loA?