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BCS Exam BAP18 Topic 1 Question 43 Discussion

Actual exam question for BCS's BAP18 exam
Question #: 43
Topic #: 1
[All BAP18 Questions]

The following planning activity has been identified in a consensus BAM for a company that makes clothes:

'P4 - Define marketing strategy'

Which of the following is an enabling activity linked to this planning activity?

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Suggested Answer: D

The best pair of techniques for Elizabeth to use first are Interviews and Rich Pictures. Interviews will allow her to gain an understanding of the staff's concerns and get insight into the organization's culture. Rich pictures will allow her to visually capture and map out the relationships between the various stakeholders in the organization. This will help her better understand the complexities of the organization and identify any potential areas of improvement.


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