GPG 7.0 describes Embracing Business Continuity (PP2) as a paradigm shift away from ''mandating and enforcing compliance'' toward embedding BC into the organization, building belief, understanding, and sustained commitment. When a culture gap is large, the best approach is progressive and people-centred: establish foundational understanding first, recognise workforce perspectives, and build credibility through practical relevance---then mature toward deeper competencies. This directly matches option C and aligns with PP2's intent to persuade and engage the workforce so BC stays ''up-to-date and operational,'' producing fit-for-purpose capability over time.

Option A is risky because culture is context-specific; copying another organization's approach may ignore your own values, incentives, and constraints. Option B (aggressive training focused on BCMS detail) often creates ''tick-box'' compliance rather than ownership---exactly what PP2 warns against. Option D (intranet content + annual review requirement) is passive and typically insufficient to close a large culture gap because it does not build real engagement, skills practice, or behavioural change.