BCI CBCI Exam - Topic 4 Question 15 Discussion

Actual exam question for BCI's CBCI exam

Question #: 15
Topic #: 4

Where social media is a key element in an organization's communications response strategy, it is important for the organization to:

ABuild up followers and establish a social media presence before an incident

BEmpower all staff to engage with social media to ensure that information during a disruption can be delivered quickly

CEnsure all staff who engage with social media are aware of the need to keep a note of their engagement in case valuable contacts are secured through this route

DLimit social media engagement to one-way communications as only the organization's formal statements and opinions are required

Show Suggested Answer

Suggested Answer: A

The CBCI 7.0 course highlights that an effective social media strategy requires establishing and nurturing a following before incidents occur. A pre-existing audience ensures messages disseminated during disruptions reach stakeholders promptly and credibly. While empowering staff to engage may lead to inconsistent messaging and risks, centralized management ensures accuracy and control. Recording engagement can be useful but is secondary. Limiting social media to one-way communications may reduce interaction but safeguards message consistency. Building presence early is foundational to effective crisis communications.

by Rosann at May 12, 2026, 02:58 AM

Limited Time Offer

25%

Off

Get Premium CBCI Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Currently there are no comments in this discussion, be the first to comment!