Discuss BCI CBCI Exam Topic 4 Question 15

Where social media is a key element in an organization's communications response strategy, it is important for the organization to:

ABuild up followers and establish a social media presence before an incident

BEmpower all staff to engage with social media to ensure that information during a disruption can be delivered quickly

CEnsure all staff who engage with social media are aware of the need to keep a note of their engagement in case valuable contacts are secured through this route

DLimit social media engagement to one-way communications as only the organization's formal statements and opinions are required

Suggested Answer: A

The CBCI 7.0 course highlights that an effective social media strategy requires establishing and nurturing a following before incidents occur. A pre-existing audience ensures messages disseminated during disruptions reach stakeholders promptly and credibly. While empowering staff to engage may lead to inconsistent messaging and risks, centralized management ensures accuracy and control. Recording engagement can be useful but is secondary. Limiting social media to one-way communications may reduce interaction but safeguards message consistency. Building presence early is foundational to effective crisis communications.

Get Premium CBCI Questions as Interactive Web-Based Practice Test or PDF Real Exam Format Detailed Explanations Instant Access Get Your Practice Test

22 comments · newest first

Dominque 2 days ago

B is the best option. Empowering staff means faster responses.

Lynsey 7 days ago

I think A is crucial. Building followers first helps in emergencies.

Stephanie 12 days ago

A and C together could create a strong foundation for any incident.

Emmanuel 17 days ago

I agree with B. Everyone should be involved for quick info sharing.

Raul 23 days ago

D seems too limiting. One-way communication won't engage the audience.

Aaron 28 days ago

C is important too. Keeping track of contacts can be valuable later.

Maricela 1 month ago

I prefer B. Empowering staff means faster responses during crises.

Julio 1 month ago

I think option A is crucial. Building a following takes time.

Lashaun 1 month ago

Surprised that D) is even an option. That seems outdated!

Scarlet 2 months ago

C) is a must! You never know who you might connect with.

Arminda 2 months ago

B) sounds good, but can all staff really handle that?

Leontine 2 months ago

Totally disagree with D) - two-way communication is key!

Leandro 2 months ago

A) is crucial! Building a following takes time.

Sharen 2 months ago

Really? D) sounds outdated. Are we still thinking like that?

Virgie 2 months ago

C) is a must! You never know who you might connect with.

Kris 3 months ago

B) makes sense, but can all staff really handle that?

Joanna 3 months ago

Totally disagree with D). Two-way communication is key!

Tori 3 months ago

A) is crucial! Building a follower base takes time.

Teresita 3 months ago

Limiting engagement to one-way communication feels outdated. I feel like D might not be the best choice in today's digital landscape.

Kaycee 3 months ago

I think I saw a practice question about documenting social media interactions. C seems relevant, but I can't recall the details.

Tequila 4 months ago

I'm not sure if empowering all staff to engage with social media is the best approach. It could lead to mixed messages, right?

Refugia 5 months ago

I remember discussing the importance of having a strong social media presence before a crisis, so I think A makes sense.

BCI CBCI Exam - Topic 4 Question 15 Discussion