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ASQ CMQ-OE Exam - Topic 5 Question 104 Discussion

Actual exam question for ASQ's CMQ-OE exam

Question #: 104
Topic #: 5

[All CMQ-OE Questions]

The primary benefit of retaining customers is

Aa decrease in supplier defects

Ba decrease in order-processing time

Can increase in sales

Dan increase in market expectations

Show Suggested Answer

Suggested Answer: D

by Shaun at Jun 18, 2026, 09:32 PM

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Venita

I feel like the answer might be C, but I also recall something about market expectations being important too.

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Jeannetta

5 days ago

I’m a bit confused because I thought retaining customers also helped with processing time. Is that B?

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Alonso

10 days ago

I remember a practice question that mentioned customer retention leading to increased sales, so I’m leaning towards C.

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Sunny

15 days ago

I think the primary benefit is definitely related to sales, but I'm not sure if it's C or D.

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